In the last few years, Amazon has cemented its position as the “go-to” destination for online retail. The Amazon marketplace now offers a wide range of products from all over the world, making it incredibly convenient for consumers to browse through a variety of products and find what they’re looking for. If you’re a business or brand owner who is looking to take advantage of this vast marketplace, then it’s essential that you have a clear picture of the type of customer you’re aiming for. The most effective way to reach this customer is through online marketing, and with the right tools, this can be a lot easier than you think. Here are 10 of the most useful tools for online marketing on Amazon:
1. Canva Marketing Platform
With Canva, you can create and design everything from flyers and web banners to social media templates and sales letters. Moreover, the platform’s Design School offers beginner level courses that teach you the basics of graphic design, letting you learn at your own pace and on your own time. Whether you are a business owner who wants to give your website a new and modern look or an entrepreneur who wants to quickly build a profitable eCommerce store, Canva offers a great starting point.
2. Shopify Trends
For many years, Shopify has been the go-to platform for eCommerce stores, due to its wide range of features and its highly-customizable nature. In recent months, the platform has begun to embrace new trends and modes of retail, making it an ideal choice for modern marketers who want to keep up with the times.
One of the most exciting changes to come out of Shopify in recent years is their 2018 release of Trends. Essentially, trends are groups of products that are customized and curated by Shopify, meaning that they are curated based on your niche, location, and audience.
With a single click, you can see curated lists of products that match your chosen niche. Moreover, you can choose whether to see trends for physical products or digital goods. The platform’s trend pages are a great place to find popular products and trending items within your niche.
3. Jumpsuit Marketing Platform
If you’re looking for a simple yet highly effective marketing platform, then you can’t go wrong with Jumpsuit. Simply put, a jumpsuit is a form of clothing that covers both your arms and legs, with the shirt and skirt or dress worn together serving as your “jumpsuit.” In recent years, the trendy and informal wear has risen in popularity, with brands like Forever 21 and H&M offering beautiful and innovative designs. Moreover, brands like Babyganics and Beekman have risen to the top due to their unique ability to produce personalized products tailored to the needs of babies and children.
Jumpsuit’s design tools are fairly basic and simple to use, yet effective. For example, you can create a unique look for your business by uploading a logo or product image and can choose from a range of colors for your jumpsuit. Moreover, you can use the platform’s marketing tools to create a digital storefront, social media images, and blog posts that are completely bespoke to your brand.
4. Drip Marketing Platform
Drip is arguably the most popular and flexible of the marketing platforms listed here. This tool allows you to seamlessly integrate online and offline marketing through the creation of email marketing campaigns. Moreover, you can create automated email campaigns that can be triggered by users, devices, or events.
Additionally, you can choose from a range of colorful templates or create your own to match your branding. There’s also a huge community of marketers who are available to provide support if you need it, with topics covering brand strategy, email marketing, and more.
5. Miva Merchant
If you’re looking to quickly set up a viable eCommerce store to sell your products online, then you can’t go wrong with Miva Merchant. This tool offers an easy and secure way to launch your online store, with all the major credit card companies supported, plus PayPal and direct bank accounts.
Miva Merchant’s selling tools are quite simple to use, yet incredibly effective. For example, you can choose from a variety of eCommerce stores, from basic information blocks to more advanced functionality, such as inventory control and shipping tools.
6. Sumo Product
This tool, available on the App Store for iPhone users, and the Google Play Store for Android users, is the ultimate shopping companion for those who love to shop online. Simply put, Sumo is a virtual shop assistant who can help you find what you want in a variety of categories, including clothing, accessories, home products, and more.
As you might imagine, Sumo does all the hard work for you, with its vast digital archive acting as a ready-made shop. Simply tell Sumo what you’re looking for and how you want it priced, and the platform will quickly offer up a range of options that meet your needs.
WooCommerce, owned by WordPress, is the world’s #1 eCommerce platform, with over 80 million downloads. This tool is incredibly popular because it’s easy to use, free, and open source, which means it’s available to all. Moreover, you don’t need a lot of experience to set up a successful shop using WooCommerce.
This tool offers a variety of features and functionality, including security (including two-factor authentication), product importations from physical shops, automated email campaigns, and more.
8. Shopify CMS
Shopify CMS is, essentially, a content management system that allows you to quickly build and deploy websites that are functional and presentable. Moreover, with this tool you can use a range of templates to build your site quickly, with or without a designer. And, if you need some help, there’s a whole community of designers and developers who are available to provide support and guidance.
9. Mad Hippie
If you’re looking for an all-in-one solution for email marketing, social media, and website building, then you can’t go wrong with Mad Hippie. This tool offers a variety of affordable plans, with the basic version allowing you to create up to five email campaigns, set up to three social media accounts, and build a rudimentary website.
What’s more, you can use this tool to create emails, schedule tweets, and track the performance of your social media accounts, all from one place.
10. HubSpot CRM
Last but not least, we have HubSpot CRM. This is, essentially, a customer relationship management tool that helps businesses connect with their customers in new and better ways. Moreover, this tool can automate a variety of tasks, enabling you to have a clear picture of how every aspect of your business relates to the people who invest in or use your products or services.
Simply put, HubSpot CRM is a powerful tool for businesses, with a number of capabilities that make it suitable for use in online marketing. This tool can, for example, track customer behavior and engagement, identify and reach out to potential customers, and analyze sales and marketing performance.
In summary, these tools cover all the basics of online marketing and sales, enabling you to take advantage of the growing popularity of online shopping. Moreover, with the right tools and a little bit of knowledge, you can ensure that each stage of the customer journey can be targeted and automated, resulting in a higher conversion rate and a stronger brand identity.