Amazon is the largest e-commerce company in the world. With offices around the globe, this technology giant continues to grow and evolve.
Since its inception in 1994, Amazon has grown from a start-up to a global business with hundreds of thousands of employees. In the past two years alone, Amazon’s revenues have grown from $14 billion to $36 billion annually.
The company is now valued at over $1 trillion, making it the third most valuable brand globally after Apple and Microsoft.
With market dominance and incredible company growth, it’s imperative to understand how Amazon does business and what strategies it employs to fuel its success.
This article will tell you everything you need to know about marketing on Amazon. We’ll cover key topics such as:
The Three Different Types of Marketing On Amazon
You may be familiar with traditional advertising, which includes magazines, newspapers, and TV commercials. While these are still effective ways to reach potential customers, they aren’t what Amazon does.
Instead of relying on these aging advertising platforms, Amazon utilizes a combination of the following marketing strategies:
Search engine optimization (SEO) is the process of improving a website’s organic ranking in search engines like Google.
By strategically optimizing your content, keywords, and titles, you’ll dramatically increase the likelihood of your website being found when a user searches for products related to your niche.
You can use tools like Google Keyword Planner and Google Analytics to easily find and optimize for popular keywords. You should also look into buying searcher-targeted keyword lists from companies like Long Tail Pro.
SEO is extremely beneficial to online businesses since more and more people are using search engines to find online stores.
Include SEO strategies in your digital marketing strategy and you’ll see improved search rankings and increased interest in your niche.
2. Social Media Marketing (SMM)
If SEO isn’t your thing, you have other options with social media marketing (SMM).
The term social media comes from the fact that these platforms were originally designed for social interaction. Today, social media can be a powerful tool for brand awareness, engagement, and customer acquisition.
You can use social media to:
- Interact with potential customers,
- Increase brand awareness,
- Establish you as an expert in your niche, and
- Build trust.
The most popular social media platforms include:
- Instagram, and
- Google Plus.
You should consider using all of these platforms to reach your target audience, but focus on at least one or two. Depending on your niche, you may want to consider specializing in just one or two.
3. Traditional Marketing
If you’re not comfortable with digital marketing or SEO, you have one more option called traditional marketing.
This form of marketing is very similar to what you may be familiar with. You’ll continue to promote your business through ads in magazines and on TV. But, instead of reaching potential customers via the internet, you’ll use print publications and broadcast media to attract passersby and create interest in your product.
To find potential customers, you’ll use magazine racks, newspaper stands, and TV screens to intercept passersby. You may also choose to take advantage of trade shows, promotions, and special events to draw interest to your business.
Even if you choose not to, traditional marketing will be essential to your marketing strategy. Some companies may choose to rely solely on digital marketing, while others may want to add in the occasional magazine ad or billboard to their campaign.
Marketing on Amazon Can Be Effective
Even though Amazon utilizes different forms of marketing, none of them are bad.
You simply need to understand which one will be the most effective for your niche. In most cases, a combination of the three will prove the most beneficial.
You may find that SEO and social media work well together to build a following, while print ads help drive traffic to your website. Whatever your approach, make sure you have a plan and are measuring the results of your efforts.