If you’re reading this, I assume you’re either an online marketer or someone who’s interested in becoming one. If not, why are you reading this?
The benefits of online marketing for buyers are countless. Here’s a complete list of reasons why you should consider this form of marketing.
Thanks to the internet, sending direct mail is now possible online. You can run ads, collect leads, and analyze the results with the click of a button.
E-mail marketing is convenient for buyers because they can access your email campaigns when it’s convenient for them. You can send regular emails when new content is added to your blog, or you can take advantage of Amazon’s 1-click email feature to send short but sweet emails when someone makes a purchase from your store.
You can also put a sign-up form anywhere on your site, and when a visitor submits their email address, you’ll receive an email notification. The convenience of online marketing for buyers is obvious.
The internet provides increased exposure for your product or service. If someone visits a website, that means they either found the website themselves, or they were referred to the site by another. When someone finds your product or service online and makes a purchase without ever leaving the site, you can bet that person is more likely to be a serious buyer.
With increased exposure comes increased chance of making a sale – which means more income for your business.
Gives You A Global Audience.
Even if you’re only selling products within one country, online marketing allows you to reach audiences around the world. It’s now possible to have websites for each location where you sell products – known as multilocational sites, or MLMs. Having a US website doesn’t limit your audience to American buyers. You can use tools like Google’s webmaster tools to see the countries that visit your site – and the most important number to look at is the country’s income. If Australia, France, and the United Kingdom are your top three income countries, you’re doing something right – probably!
If you’ve never run an MLM site, it can be a bit overwhelming to decide where to start – but here’s a guide to creating effective MLM landing pages that’ll have potential customers flocking to your website.
Helps You Measure The Success Of Your Marketing Efforts.
In traditional offline marketing, you’d measure the success of your ad campaign by how many people showed up at your doorsteps. This is still a valid metric, but with online marketing, you can track how many people visited a given website, downloaded a given mobile app, or clicked a link in an email.
This makes it easier to measure the ROI (return on investment) of your digital marketing efforts – and it gives you a clearer picture of what’s working and what needs to be changed. When you compare this to your traditional ad campaign, you’ll see an immense difference in terms of measurement and reporting.
Thanks to the rise of social media, the way we engage with content is changing. People love to share their thoughts, feelings, and discoveries online – and that means you have an opportunity to engage with your audience. You can use social media to find people with similar interests, like yours, and engage with them.
If you’ve ever been on Twitter, you know that there are a lot of people who will happily talk to you about anything – even if they don’t know you personally. With this kind of open platform, you have the opportunity to engage with potential customers who may not have even considered buying from you.
By placing social media icons on your website, you can allow people to engage with you online even without leaving the site. For example, if you have a blog post about the latest fashion trends, you can put a social media icon next to the blog post. When someone clicks on the icon, they’ll be taken to a page on the site where they can continue the conversation.
Increased Brand Awareness.
If someone visits your website, but doesn’t make a purchase right away, you’ve still made an impression. Thanks to SEO (search engine optimization), you can improve the likelihood that they’ll make a purchase from your site by placing important keywords in your content and getting some great backlinks.
Backlinks are links from other websites that point to your website. When someone clicks on a backlink, they’re going to your website – but they might not have bought from you yet. When they do make a purchase, you’ll be able to credit the backlink for driving traffic to your site.
Thanks to tools like MailChimp, you can segment your email list and send out personalized emails when there’s important news, product updates, or special offers. This sort of automation allows for more flexibility when it comes to marketing.
You might decide to send an email blast to your whole email list whenever you launch a new product. Or, you might decide to send an email to your ‘active’ customers to notify them of a special discount. With automated emails, you can change your mind about what to say and when to say it, without worrying about notifying your audience.
If you want to get in touch with potential customers who visit your site but haven’t yet made a purchase, you have several options. You can use emails to send them special offers and discounts. Or, you can do the same with social media. You can also create a form, and have people fill it out, with the aim of getting in touch via email. You can use a tool like HubSpot to track all of this and make it easy to follow up with customers – and potential new customers – via email.
Generating More Interested Customers.
According to HubSpot Blogs research, nearly half of website visitors have an expressed interest in purchasing a product or service from a business they’ve discovered online.
If you run a business that sells luxury goods or expensive tickets, you might wonder whether people will come back to your site once they discover you. After all, if someone wants something that you sell, it’s not likely that they’ll come back to your site, but instead will click away, disappointed that you don’t have what they want.
That’s why it’s important to note that the people who visit your site aren’t always willing buyers. A lot of times, people will come to your site because they’ve heard about your product or service, but aren’t sure if it’s something that suits their needs. Once they find out what they’re looking for, you can bet they’ll be back for more – even if it’s not something they’d normally buy. This type of person is known as a ‘bridged consumer.’
Helps Your Business Stand Out.
If you want to get noticed by potential customers, you have to stand out from the crowd – and the internet gives you the perfect opportunity to do that. When people click on a business’ website, they’re usually expecting to be sold to – instead, they discover a business that offers something new, exciting, and valuable. This often results in a delighted customer who’s willing to go out of their way to tell everyone they know about your product or service.
When someone finds your product or service exciting and worthwhile, you’ve hit a nerve – and they’ll want to tell others about it. Thanks to the internet and online marketing, it’s now possible to have a brand that people want to tell others about.
The key is to find a way to stand out from the crowd – whether that’s through unique products, services, or business models. Once you do, you’ll be able to build a loyal customer base and continue selling your products or services without having to worry about competition too much.
Thanks to the internet, traditional advertising methods have changed. While print ads still exist, they’re merely stepping stones to a much bigger picture.
If you follow the right digital marketing trail, you can collect valuable information about your audience’s interests, hobbies, spending habits, and social media networks – and use that to tailor the content you provide. This makes your marketing more effective, as you’re able to reach the right audience, with the right content, at the right time.