Why Online Marketing For Agencies?
The digital marketing landscape is changing. Thanks to the rise of SaaS (Software as a Service) businesses like HubSpot, Gmail, and Marketo, marketing agencies are able to offer their services online. What’s more, social media platforms like Instagram and Twitter allow marketers to connect with potential customers wherever they are.
As a result, online marketing for agencies has become vital. Thanks to the internet and cloud-based SaaS applications, reaching potential customers is much easier than before. But just because marketing agencies can operate online, it doesn’t mean that they should. Just because a business can operate online, it doesn’t mean that it should. Customers have much greater access to information these days, which makes focusing on one platform rather than several nonsensical.
What Types of Marketing Activities Can Agencies Carry Out Online?
Agencies can carry out the following types of online marketing activities:
- Pay per click (PPC) advertising
- Search engine optimization (SEO)
- Social media marketing (SMM)
- Video marketing (VM)
- Email marketing
- Landing page optimization (LPO)
- Content creation (CC)
- Content curation (CC)
- Content distribution (CD)
- Online storytelling (OST)
All of these are vital for the success of a business, and they can all be carried out online. This is particularly beneficial for marketing agencies, who can take advantage of the ever-growing number of SaaS applications available online. But just because these activities can be performed online, it doesn’t mean that they all should be. Ultimately, this is a decision that you, the agency owner, need to make.
How Do I Choose The Right Platforms For My Agencies?
As a marketer, you will need to decide which platforms you will utilize and which you will avoid. When choosing these platforms, you need to keep in mind that not all SaaS applications are created equal, and some are far better suited for specific types of marketing activities than others.
For example, if you are looking to target tech-savvy individuals in California who are also located in New York, you would probably want to avoid using Facebook, as the majority of your potential audience is probably on Twitter. Instead, you could use Hootsuite, which is a platform designed specifically for social media marketing. You can also use social media to gain insight into what types of content your audience is interested in and create content around those topics.
Another vital decision that you need to make is whether or not you will use a free or a paid version of the SaaS application you choose. The best applications offer a free version, which allows you to try the software before buying it. However, cheaper paid versions normally offer fewer features and can be more limited in their functionality. So, it’s always a good idea to try out the free version of an application first to make sure it’s capable of doing the type of job you need it to accomplish.
How Can I Monetise My Agencies?
If you’re looking for a quick and easy way to make money from home, you can use your agency to become a content creator. Content creators can become paid freelancers for broadsites, meme creators for social media platforms, or they can even create their own products and sell them through marketplaces like Shopify and Etsy.com.
However, if your agency is more established, you can take advantage of the growing number of SaaS applications designed for marketing and monetising your content. With a little bit of research, you can find the right tool for the job, and you don’t need to worry about supporting a full team.
What About My Client Relationship?
Whether you’re an agency owner or a content creator, establishing a close client relationship with your clients is always vital. Even if you’re just carrying out online marketing for their agency, you need to ensure that they are aware of your services and what they can expect from you. You can use your agency website to create additional leads and encourage prospective clients to contact you. For existing clients, you can use call-to-actions (CTAs) and follow-up emails to stay in touch and maintain the client relationship.
Do I Need to Have a Physical Office?
Whether you work from home or from a traditional office, you need to make sure that you have everything you need to carry out your daily tasks. If you work from home, you can use a small office or a cubicle in your garage, and you certainly don’t need to have an office with a secretary, a receptionist, and a photocopier.
However, if you have a traditional office, you will need to make sure that it is equipped with the essentials, such as a computer, a phone, and a stapler. It’s not always easy to work remotely, and you can’t be expected to have all of the necessary equipment at your fingertips. A fax machine, for example, hasn’t been digitally replaced yet, and you won’t always have access to a computer that’s capable of handling the documents you need to send out.
How Do I Manage My Crisis Communications Plan?
This is a crucial step in establishing yourself as an organization that people can trust. When a brand or a company experiences a crisis, they usually turn to their trusted mediators for information and support. Your crisis communications plan should explain what you will do in the event of a crisis, and it should include both proactive and reactive measures. Proactive measures include everything from preparing for the crisis to managing media relations and monitoring social media.
Reactive measures include notifying the public through news releases and social media channels, assessing the damage, and repairing the brand’s image. Your plan should include the following:
- How will you respond when faced with a crisis?
- What are the main issues that the public will need to know about?
- Who are the target audiences for your news releases and social media posts?
- What platforms will you use for media relations (e.g., blogs, articles, and social media accounts)
- How many reporters and media sources will you speak with?
- What will you say in your news releases and what keywords will you use?
- What problems will you solve for customers and what will you say about the company in your reviews?
- How will you position the company in the media?
- What is the company story?
To help you put together your crisis communications plan, we have compiled a list of some of the top CRM tools that can be used both in the event of a crisis and for everyday purposes.
What Is A Crisis Management Strategy?
This is a vital step in establishing a brand’s presence in the marketplace. A crisis management strategy establishes the ways in which a brand will respond to and recover from a crisis. The strategy must be accompanied by detailed plans for both proactive and reactive measures. A crisis management strategy should establish the following: