If you’re reading this, I assume you’re either a real estate agent or a business person looking to start or grow a real estate agency.

No matter which camp you fall into, you need to be searching for ways to attract more clients and make more sales. Fortunately, 2020 has brought a new tool to the real estate industry: the internet.

With the world shifting to a digital sphere, the ability to market your real estate business online is now possible. In fact, the volume of home buyers searching for property guidance online has increased by 135% in the last year alone.

The property market has changed significantly in the last few months, driven by the pandemic and the desire to secure flexible working arrangements. As a real estate agency, you’ll be well placed to take advantage of this opportunity and attract more buyers to your listings. By leveraging the power of the internet in conjunction with social media and digital marketing, you can gain valuable leads, convert them into paying customers, and grow your business quickly and effectively.

Why Online Marketing is a Game Changer

Since the start of the year, the number of people moving to secure residential property in coastal areas has decreased by 23%. As the economy started to shut down, home purchasers worried about the effects of the pandemic on their ability to make mortgage payments reduced their appetite for purchasing a new property.

The economic effects of the pandemic will continue to be felt for some time, and this could potentially translate into fewer people searching for a new home and fewer sales opportunities for real estate agencies.

The impact of the pandemic will also be felt in terms of internet usage. Across Europe, North America, and Australia, average daily usage of the internet has dropped by 7% since the start of the year. However, since the medium is still relatively accessible and fairly inexpensive to maintain, this is not anticipated to have a significant effect on digital marketing budgets.

While the global economic effects of the pandemic will be felt for some time, the opportunity to market your real estate business online has now arisen. As more and more people are looking for ways to make money online, particularly during the pandemic, you can be confident that there will be plenty of prospective buyers looking for a property to buy. With the right marketing and a little bit of luck, you can definitely succeed in this exciting new market.

The Rising Potential of Online Marketing

If you’re reading this, I assume you’re either a real estate agent or a business person looking to start or grow a real estate agency. Regardless of your situation, you need to be searching for ways to attract more clients and make more sales. Naturally, this extends to digital marketing and marketing on the internet. As the world moves online, more and more people are discovering the power of digital marketing. In 2020 alone, digital marketing and SEO spending grew by 18% in the United States and 12% in the United Kingdom. This is likely because more people are understanding the value of digital marketing and the potential to grow their business rapidly through relatively cheap and effective channels.

As a real estate agent, you’ll be able to capitalise on this trend and attract more buyers to your listings. With SEO and digital marketing, you can gain valuable leads, convert them into paying customers, and grow your business quickly and effectively.

Keywords, Keywords, Keywords

When we search for something, we often wonder whether we should be using keywords or phrases in our search queries. The answer is both. It depends on what you’re trying to find.

If you want to attract potential customers to your website, you’ll want to incorporate keywords (and some phrases) into your copy. Doing this can increase the likelihood of your content being found by internet users searching for similar topics. Once they’ve found your content, they can then be guided to a landing page with even more content or sent to a shopping cart to purchase a product.

On the other hand, if you’re a local business person or real estate agent trying to gain online credibility, you might choose to incorporate keywords (and some phrases) into your website’s url so that users can find you easily. In this case, you might not want to incorporate keywords into your copy as it will likely not have a huge impact on your sales. However, it’s still important to do some keyword research before you build your site.

Search Engine Optimisation (SEO)

For those of you that aren’t familiar, SEO is a technique that allows your website to be found by internet users searching for related topics or terms. If you want to market your real estate business online, SEO is a must.

To begin with, you’ll want to choose a niche. It’s important to note here that a niche is not a type of product or service that you offer. A niche can be anything from real estate agents in West London to property investors looking for a paddington penny straw bought to sell on the open market.

Once you’ve chosen your niche, you can then decide which keywords (and some phrases) to incorporate into your website’s copy. Choosing the right keywords is critical. Incorporating these keywords (and some phrases) into your website’s copy will increase the likelihood of your content being found by internet users searching for similar topics. This is also known as organic search.

Organic search is measured in terms of keyword research (SEO) and appeal (SEM). In 2020, organic search will grow by 24% in the United States, 13% in the United Kingdom, and 7% in Australia. This is mostly down to internet users becoming more sophisticated in their search behaviour. Nowadays, people are exploring diversified keyword ranks and clicks within keyword ranks.

The demand for quality SEO has increased as a result of internet users becoming more sophisticated. As a result, the cost of SEO has increased dramatically. However, with quality SEO, you can guarantee that you’ll be making sales.

Social Media Marketing (SMM)

If you’re reading this, I assume you’re either a real estate agent or a business person looking to start or grow a real estate agency. Regardless of your situation, you need to be searching for ways to attract more clients and make more sales. Naturally, this extends to social media marketing.

As a real estate agent, you’ll be able to capitalize on this trend and attract more buyers to your listings. With SMM, you can gain valuable leads, convert them into paying customers, and grow your business quickly and effectively.

To begin with, you’ll want to identify the key players in your niche. In real estate, this often means working with agents in your local area. In 2020, 69% of home purchases in the United States will be made via online marketing, with social media playing a prominent role.

Once you’ve identified the key players in your niche, you can then decide which social platforms to work with. Incorporating social media into your marketing strategy is fairly straightforward. Simply choose a network (for example, YouTube, Facebook, or Twitter) and begin to establish yourself as a thought leader in your chosen niche.

As a business person or real estate agent looking to establish an online presence, you might choose to use platforms like LinkedIn or Facebook to establish your own blog or to comment on relevant topics.

With the right content and a few key players, you can definitely succeed in this exciting new market.