How to Market an Online Business with a Pro Agency

Many small businesses are choosing to go the DIY (do it yourself) route when it comes to marketing, spending their money on Google ads and social media rather than hiring an expensive agency.

But if you’re looking for professional help to grow your business, there are plenty of agencies that offer various services, from SEO (search engine optimization) to PPC (pay per click), to help you get the most out of your marketing spend.

In this article, we’ll discuss some of the services that a pro agency might offer to help you market your business and how you can use them to your advantage.

SEO

SEO, or search engine optimization, is the process of helping a business’ online content (e.g., product descriptions, blog posts, websites) to appear in the organic (i.e., unpaid or sponsored results) of a search engine’s web results for relevant keywords.

Most businesses choose to outsource their SEO to an agency, because it’s a time-consuming process and requires constant monitoring and testing to ensure that you’re delivering the best results for your target audience.

You can start with basic SEO strategies (such as investing in content marketing and creating relevant keywords for incoming webpages) and then add on advanced tactics, such as link building, to further elevate your results.

PPC

Pay per click, or PPC marketing, is one of the most cost-efficient ways of advertising online. In PPC marketing, advertisers purchase keyword packages, which are groups of words or phrases that will trigger ads when someone searches for them.

Businesses can use PPC to promote their products and services or to gain new customers. When someone clicks on an ad, they are taken to a landing page where they can learn more about the product or service, or where they can click to purchase the item.

Because PPC is so cost-efficient and can result in quick and measurable returns on investment, many smaller businesses choose to do their own PPC marketing, either in-house or using a freelancer or consultant.

The disadvantage to PPC is that you have to monitor and measure your results closely, or you’ll never know if you’re really improving your web traffic or conversions. If you choose to outsource your PPC, make sure that you work with a reputable agency that has experience in the PPC space and has the ability to provide consistent results.

Social Media Engagement

As the name suggests, social media marketing is all about using various social media platforms (e.g., Facebook, Twitter, LinkedIn) to promote a business’ products or services.

While some people still prefer to do their own social media marketing, most businesses choose to outsource this to an agency, either full-time or part-time.

The advantage of outsourcing social media is that you can scale your efforts based on how well they’re going. For example, you can hire a social media manager who will handle all of your accounts on a number of platforms, or you can hire individual contractors to help you post content across different platforms.

The disadvantage of outsourcing social media is that managing multiple accounts can be time-consuming. Also, managing these accounts requires constant attention to ensure that you’re providing the best possible content to your audience. Hiring a social media manager who can take care of this for you is the ideal solution.

Content Repurposing/Optimization

If you’re looking for a service that can help you repurpose content (e.g., blog posts, product descriptions, videos) and get more mileage out of it, then you might want to consider using content optimization, which is basically a combination of SEO and social media marketing.

With content optimization, businesses can take their existing content and repurpose it for different platforms, target audiences, and languages. For example, a business with a US-based website can choose to repurpose their English blog posts for a French audience or for a more international audience.

The advantage of repurposing content is that you’re not starting from scratch. You already have a body of content that you can use to populate your new project. The disadvantage is that you have to be strategic about which platforms to use and which keywords to target.

Website Analysis

If you’re looking for auditing and analysis of your existing website to see what can be improved, you might want to consider hiring a consultant to help you design a website makeover plan.

A website makeover plan will typically include a discovery phase, where the consultant will examine your current website and its performance in terms of visits, conversions, and sales.

During the discovery phase, the consultant will help you pinpoint the problems that your website is currently experiencing and develop a plan to fix these problems. Once the plan is complete, you will engage in a discussion about its benefits and challenges.

The advantage of a website makeover plan is that it gives you a roadmap for improving your site’s performance and generating more revenue. The disadvantage is that it’s an expensive endeavor and requires significant upfront planning.

If you’re interested in the DIY approach to marketing, you might want to try creating your own content, such as a blog. By sharing your knowledge and expertise with the world, you can inspire other entrepreneurs and help them succeed.