How to Market Your Agency Online

You have a really great agency, and you’ve been working really hard–but now what? How can you effectively market your agency online when you’re used to working in person? What should you do, and what shouldn’t you do? In today’s age, online marketing is crucial for any business, regardless of size. If you’re not taking advantage of the digital world, you’ll be left behind by your competitors who are. So it’s time to get online and grow your agency with a marketing strategy.

The Basics

Before you begin your journey to online marketing domination, it’s important to familiarize yourself with some basic terms. First, you’ll want to consider what platforms you’ll use to market your agency. There are many different options, so think about what’s available to you and fits your budget. Once you’ve picked a platform, it’s time to move on to the next step.

Next, identify the type of content you’ll create and the people you’ll target. Think about your ideal buyer and use that to guide your content strategy. Once you’ve got content, it’s time to take a step back and see what’s working and what needs to be changed.

Step One: Build Your Online Brand

When someone hears the words ‘marketing agency’, most people think of traditional methods of advertising such as TV spots and billboards. While those are still effective and popular methods of getting your name out there, they are not the only ones. There are now many different platforms for marketers to promote products and services online, and one of the best — and free — tools for this is a social media account.

Your social media accounts should all reflect the same visual theme and messaging. This makes your content look consistent, and it also makes it easier for your followers to understand and connect with your brand. Consistent branding is also important when dealing with search engines. If your social media accounts are all set up and operating with a marketing theme and message, then your SEO will work in harmony and improve your ranking.

Step Two: Create Digital Assets

Once you’ve got your brand set up on social media, it’s time to move on to the next stage of your marketing plan. You’ll need to start creating digital assets to put in front of potential customers. When someone lands on your website from a search engine or a social media post, they’ll see content first and foremost. So in order to draw their attention, you’ll need to create high-quality and interesting content that will keep them coming back for more.

There are many different types of content you can create, so take your pick and start building.

Step Three: Create Online Communities

Now that you’ve got content to promote, it’s time to move on to the next step of your marketing plan. This is where you’ll start to establish your presence in the virtual world. With the help of your chosen social media platform, you can start to build an audience of potential customers. As you build your audience, you can then use your platform to engage with them.

Whether you set up a Facebook group or an Instagram account or a Twitter account, you can use these platforms to establish yourself as an expert in your chosen field. As you engage with your audience on social media, you can give them useful information while also encouraging them to buy your products or services. With just a few well-placed tweets or Instagram posts, you can get in touch with potential customers and start building a relationship. If you’ve got a unique perspective on your field, and you use compelling language, people will come back for more.

Step Four: Measure The Results

The final step of your marketing plan is to measure the results of all your hard work. Just like with any other part of your business plan, it’s important to quantify your achievements and update your marketing strategy as needed. Look back over the past six months and consider what worked well and what needs to be changed. Then, set a goal for the next six months and measure your success again.

The key to a successful marketing plan is to follow the S.M.A.R.T. approach: Specific, Measurable, Achievable, Realistic, and Timely.

To begin your brand’s online marketing journey, take time to find your niche. Research the target audience, and then craft content to speak to them. Once you’ve got your content strategy set, it’s time to get online and take advantage of the vast amount of information available to you.