Agency marketing online can be an exciting place to be. You get to work with some of the biggest brands on the planet. You get to have massive impact on peoples’ lives. And you can do all of this from the comfort of your home.
This is a far cry from the traditional agency world, where you worked for a large corporation and had little to no control over your clients. Now, you get to work for yourself. You can develop exclusive relationships with some of the biggest brands and gain unprecedented access to customers. The only challenge is that you need to know how to get started.
So here’s how to get started with agency marketing online for eCommerce websites.
Set A Goal
You want to set a goal, or rather, a vision, for where you are headed as an agency. Why? Because with agency marketing, or any kind of marketing, for that matter, you are responsible for driving in new customers. Set a goal in mind that you will achieve by the end of the year. This is your roadmap to take you from zero to one client.
If you already have a steady stream of inbound marketing leads coming in, consider using those to fuel your agency. If not, consider launching a marketing campaign to generate inbound marketing leads and then consider using those leads to nurture into paying customers.
Determine Your Niche
If you are new to agency marketing, or new to online marketing, you will want to find a niche to anchor your efforts in. What is a niche? It is a very specific market or group of people that you are trying to reach with your marketing. Your niche is the group of people who are most likely to buy your products or services based on your marketing efforts. It is also the group of people you will be targeting with your content.
For example, if you are an eCommerce store selling shoes, your niche might be fashion-related topics like style tips or fashion history. If you are a financial services company, you might target your niche in the wealthy social media audience. Or, if you are a real estate company, you could target affluent families looking to downsize their homes or buy a vacation property.
Once you have settled on a niche, you can move on to the next step.
Develop A Brand Personality
You want to develop a brand personality, or rather, a brand voice, for your agency. Why? Because as an agency, you are working for a brand, not an individual buyer. So, your job, as brand builder, is to make the customer feel that they are dealing with a brand that they know and trust.
How do you do that? By developing a brand personality that is unique to you.
If you are lucky enough to have a logo and a colour scheme that you can utilize, or design, you can start by developing a tagline and then a slogan for your brand. Ideally, you want your website, social media accounts, and even your emails to reflect the same brand personality. The more you can do to make a connection, or to differentiate yourself from competitors, the better.
Build A Team
To be effective, you will need a team. People, or machines, to help you carry out your plan. Your web developer, content strategist, and social media managers are all part of your team. You will need to build a small agency team around you and make them all responsible for the growth of your business. This should not be taken lightly. Building a marketing team is not something to be undertaken overnight.
You need to think about the types of people you will need to bring in to grow with you. For example, if you are marketing financial services and you lack marketing experience, you will want to bring in an experienced banker. Or, if you are marketing a luxury brand and you lack the necessary digital marketing skills, you will want to bring in a digital marketer.
To grow your business, you need to follow the three steps to creating an effective marketing strategy. First, find your target audience. Second, design a plan to reach them. Third, put this plan into action and measure the results.