If you’re reading this, I assume that you’re either already running an online marketing agency or on your way to doing so.
You’re either starting a digital marketing agency from the ground up, or you’re already up and running with an existing team. Either way, you’re already well on your way to becoming a successful online marketer. And, man, does that mean it’s time for you to grow your business and take on more clients.
But how much experience do you really have? How much do you know? How prepared are you to take on the responsibility of growing a business—even a small one—especially since you have so much on your plate already?
You might be feeling overwhelmed. You might be wondering if this is the right decision for you, your family, and your business. If so, don’t worry! We’re here to help. In this article, we’ll cover everything you need to know about becoming an independent online marketer.
The Responsibility, The Rewards
If you’re reading this, I assume that you’re either already running an online marketing agency or on your way to doing so. Now, it’s time to grow your business and take on more clients. But how much experience do you really have? How much do you know? How prepared are you to take on the responsibility of growing a business—even a small one—especially since you have so much on your plate already?
To start, consider the rewards. Essentially, with every new client you take on, you’ll have the opportunity to learn something new. And what’s more, you’ll have the chance to teach others who are seeking your expertise. Not only that, but you’ll also have the opportunity to network with other industry professionals. Finally, you’ll enjoy the financial freedom that comes with being your own boss.
On the other hand, if you’re worried about the responsibility, don’t be. We’re not going to sugarcoat the truth here; becoming an independent online marketer is a lot of work. But, if you’re truly passionate about growing your business, the rewards are well worth it. And we bet you’re going to enjoy the ride.
The Basics: Research, Research, Research
Let’s get real here. You likely aren’t qualified to become an independent online marketer just yet. In fact, until you prove yourself, you’re probably better off working for other marketers. But that doesn’t mean you need to wait until you’re 27 to start developing your skills. In fact, with a little bit of research, you can discover the qualifications you need to become a digital marketing professional and the courses available to teach you the skills you need.
First and foremost, you need to have a clear understanding of what online marketing is and isn’t. Simply put, online marketing is the practice of marketing a business or product online. Typically, this entails using digital marketing strategies (things like SEO, content strategy, email marketing, and performance marketing) to gain traffic and leads, and then converting that traffic into sales.
On the other hand, a digital marketer is someone who uses digital marketing strategies to promote a business or product. The responsibilities of a digital marketer can vary from campaign to campaign, but they usually involve creating and optimizing online content (like websites, blogs, and social media), analyzing the performance of the content, and establishing and implementing digital marketing strategies. In some cases, digital marketers also conduct customer research and analyze the results of a marketing campaign.
If you’re just getting started, research is key. You’ll have a good understanding of what you need to know and be able to find the information you need easily. Don’t worry, we’ve got you covered on this front. Here are some of the best places to start your research:
The American Association of Advertising Agencies (4A’s) has released a report stating that by 2022, digital marketing will represent nearly all marketing budgets. That’s an 88% increase from 2021.
Sage Publications is a digital marketing research firm that you can connect with through Facebook or Twitter. Once you’ve established a connection, you can ask them questions and they’ll provide you with insightful answers.
If you’re looking to get started as a digital marketer, HubSpot is a popular choice among aspiring professionals. The platform makes it easy to get up and running with a marketing agency or team, and offers a wealth of marketing training and tools to help you develop your skillset. Plus, for new users, there’s a free plan that lets you build your audience and collect email addresses.
One of the unique things about HubSpot is that it was designed for marketers who want to work independently. That means you don’t need to have a team or be part of an agency to utilize the platform. You also don’t need to have a lot of experience to get started. All you need is a computer and an internet connection.
Gap Inc. is one of the worlds’ largest clothing brands. But aside from their clothes, they have an entire in-house marketing team that creates, manages, and analyzes marketing campaigns. With over 20 platforms, including social media, television, and out-of-home, they track the effectiveness of their campaigns in real time.
What’s more is that they work with companies like Google, Facebook, and Amazon to build and grow their audiences. If you’d like to learn more, you can contact Gap Inc. through their website or LinkedIn.
MarketingCharts is another great source for market research. Not only will you be able to access consumer data, you’ll also get a sense of how other marketers are performing, what strategies they’re utilizing, and what works for them and what doesn’t.
If you sign up with MarketingCharts through their website, you’ll get a free report that lists out the top global marketing technologies (like SEO, PPC, and email marketing) along with a benchmark analysis of 200 leading companies. You can also contact them through their website, Facebook, or Twitter to get more information.
Last but not least, we have OneOpinion. Not only does this platform allow you to connect with other marketers and establish a social network, but it also provides you with the data you need to succeed as a digital marketer. Simply sign up and then enter your email address to receive daily blog articles that will teach you the basics of digital marketing.
For example, you can use OneOpinion’s email marketing software to collect email addresses and communicate with potential customers. You can also use the platform for research and analysis (like keyword research and tracking the performance of marketing campaigns).
OneOpinion is a good choice for beginners because it makes it easy to get up and running. Just find the information you need and put it into practice. This platform also provides you with a chance to hone your skills and prove yourself to be an expert in no time.
Hopefully, this was helpful. Now that you have a good idea of what online marketing is and isn’t, you can proceed to the next step.