What will you learn in an Online MBA in Digital Marketing?

Get ready to embark on a rewarding career in digital marketing! A career in digital marketing can lead to exciting opportunities such as product management, marketing, and analytics. The demand for highly-skilled digital marketers is expected to increase by 23% between 2016 and 2020.

An Online MBA in Digital Marketing from Barry University can teach you the theory and the practice of marketing analytics, social media, and digital marketing. You’ll be able to apply what you learn to real-life problems in marketing, develop critical thinking, and gain a competitive edge in the job market.

An Online MBA in Digital Marketing from Barry University is widely regarded as one of the best in the country. Earning an Online MBA from an accredited university like Barry University means you’ll learn from some of the best professors in the country. You’ll gain real-world experience, network with classmates and professionals, and have the opportunity to gain transferable skills that you can apply to any field.

Why Should You Major in Marketing?

Marketing is one of the most in-demand industries. With so many opportunities, you’ll be able to pick your favorite career path. You can start your career as a Marketing Assistant, and eventually, you’ll be able to work your way up to a VP position. All Marketing majors will be able to find jobs, but having a specialized degree will give you an edge over other candidates.

Here are some of the most in-demand careers in Marketing:

Marketing Manager

With the ever-evolving field of digital marketing, a specialization in digital marketing is just what you need to prepare for the job market. A Marketing Manager oversees all marketing activities for a company, including advertising, social media, and website design. They ensure all advertising is appropriate and manage social media platforms to gain brand exposure and to engage with potential customers. They work with product development to determine target audience size and help generate consumer demand for a brand or product. A Marketing Manager reports to the VP of Marketing or the CEO, depending on the organization’s structure.

Having a background in marketing gives you the advantage in the job market. You’ll be able to recognize marketing trends and challenges, and prepare effective solutions. You’ll also be able to apply theoretical knowledge to real-world situations. A Marketing degree from Barry University can prepare you for a rewarding career in marketing management.

Digital Marketing Specialist

If you’re looking to break into the field of digital marketing, a specialization in digital marketing is a great option. A Digital Marketing Specialist uses marketing analytics to understand and measure the success of online marketing campaigns. The primary components of a DM campaign are online marketing activities such as SEO, content marketing, and social media. They analyze marketing data to discover key performance indicators (KPIs) such as online marketing ROI and brand engagement.

A career in digital marketing can lead to interesting opportunities such as SEO Analytics, Content Marketing Manager, and Social Media Manager. Many large organizations, such as Google, BizEaze, and Unbounce, require candidates to have a specialization in digital marketing to apply for their positions.

Brand Manager

A Brand Manager brings together the vision of a company’s marketing department with that of a brand strategist to create comprehensive marketing plans. A Brand Manager works closely with advertising agencies to create effective advertising campaigns for their clients.

A Brand Manager can integrate various marketing functions including product research, market segmentation, advertising, and sales. A Brand Manager works for a company that provides marketing services and supports a team of Marketing Specialists in the creation and execution of marketing programs.

Having a specialized degree in Marketing will give you an advantage in the job market. You’ll be able to work for top-tier marketing and advertising agencies, where you’ll get the opportunity to work on some of the biggest brands in the world. A Brand Manager’s salary can range from $60,000-$120,000 per year, depending on experience and education. Many large marketing and advertising agencies require candidates to have a specialization in Marketing to apply for their positions, so be sure to get your resume ready for that exact job!

An Online MBA in Digital Marketing from Barry University will equip you to enter the field and be a valued member of a marketing team.