If you’re looking to dive headfirst into affiliate marketing, then this ultimate guide will give you all the information you need to know…plus some!
You’ll discover exactly what you should be doing to become the best affiliate marketer you can possibly be, including how to find affiliate opportunities, build a business around them, and effectively scale your online presence.
The Two Main Differences Between Traditional And Online Marketing
There are a couple of key differences between traditional and online marketing that you need to be aware of when considering the two forms of marketing as interchangeable. The first is that online marketing is much more flexible — it allows you to engage with your audience at any time, from anywhere, and in a way that suits you.
While traditional marketing is often considered “broadcast” media and is therefore relatively easy to engage with your audience through, online marketing gives you the power to target, engage, and convert your audience with greater precision.
The Second Difference
The second major difference between traditional and online marketing is that the second one allows you to test various marketing strategies, often in real time. This interactive experience enables you to gather vital information on what is working and what is not, and eventually refine your approach to achieve the best possible results.
With traditional marketing, you commit to a plan and execute it, often without the chance to adjust your strategy based on the results of your experiments. The advantage of this approach is that you’ll usually end up with a plan that is proven to be effective, and you can rest assured it will perform as expected. The disadvantage is that you’ll never be completely sure whether or not the results you’re seeing are due to pure luck or to the plan you followed.
On the other hand, with online marketing, you can literally run experiments on your website’s live traffic to see what works and what doesn’t. When a visitor clicks a button to take part in an experiment, rather than just using that click to generate revenue, you can gauge the effectiveness of different marketing tactics and approaches using specific tools and metrics.
For example, if you’re trying to decide whether or not to display a special offer on your homepage, you can test differing formats and variables to see what attracts the most attention and leads to the most sales. The great thing about online marketing is that, as a beginner, you don’t need a lot of experience to get started. All you need is a computer, an internet connection, and a little bit of knowledge.
With just a few clicks, you can set up a quick and easy to follow internet marketing website in no time at all, and from there, you can start gaining experience and proving to yourself and others that you are, in fact, an expert in this field.
Why Should You Become An Expert In Affiliate Marketing?
If you’re reading this, then you probably already know what affiliate marketing is, but for those who don’t, let us enlighten you a bit.
Simply put, affiliate marketing is a type of marketing that earns you a commission whenever someone clicks a monetized link or buys a product that’s promoted on your behalf. For example, let’s say you’re an owner of a fitness blog and you want to promote a product that assists people in losing weight. You could create a blog post that reveals how much you love the product you’re promoting and includes a review followed by a few links to the store. When a reader clicks one of the links and makes a purchase, you’ll earn a small commission.
There are several advantages to becoming a pro in affiliate marketing. One of the biggest is that you’ll have an inside track to the money machine. If you’ve ever wanted to monetize a hobby or passion and weren’t sure how to get started, then this is the profession for you. All you need is an internet connection to get started, and once you are, the entire world is at your fingertips.
Another great thing about affiliate marketing is that, as an expert, you’ll have the opportunity to help others build their own websites, promote their own products, and earn money online. You’ll most likely get paid per lead, with the opportunity to make significantly more once you establish yourself as an expert in the field.
The Steps To Becoming A Successful Affiliate Marketer
Just like any other field, you have to learn the ropes before you can effectively contribute to the art. Luckily, that’s what this article is all about so you can get started straightaway! Here are the steps you’ll need to follow to become a successful affiliate marketer.
Step one: Figure out what you’ll need.
The first thing you need to do is determine what you’ll need in order to effectively promote products. It’s a good idea to start small and then build up your list of affiliates as you go along. Even if you start with just a few partners, you’ll have the opportunity to learn from their mistakes and make wiser decisions as you grow.
You’ll need a website of course, and you’ll probably also want a blog on this site. Having a separate blog for your affiliate work is a great way to keep track of your activity and build up a portfolio of completed projects. You can also use this space to publish helpful blog posts that your audience will value and benefit from.
You’ll also need a spreadsheet where you can track the performance of your affiliates. This way, you can easily keep track of the earnings you’ve made and the value of your inventory (the number of products you’ve sold to date). You can use one of the popular spreadsheet programs (i.e., Google Docs or Excel) to easily keep track of your affiliate sales and commissions. Using a tool like Wealthy Affiliate will also help you establish yourself as an expert in the field, and enable you to teach others how to become successful affiliates as well.
Step two: Find affiliate opportunities.
The next step is to find affiliate opportunities. There are several ways to go about this and it really depends on what you’re looking for. If you’re looking to make quick cash, then you can try selling and displaying ads on your website (this is called “affiliate marketing through contextual advertising”) or you can try selling and displaying ads on other websites (this is called “affiliate marketing through affiliate marketing”).
If you decide to go the route of contextual advertising, then you’ll want to build up a list of sites that are relevant to your niche. Once you have a good list, you can start applying to affiliate marketing programs that are relevant to your niche. It’s usually a good idea to first apply to affiliate programs that have a small commission fee. This way, you’ll have the opportunity to test various affiliate marketing strategies without risking a lot of money.
Step three: Develop a sales funnel.
Once you have a few affiliates that are making money, you can start to develop a sales funnel. A sales funnel is just a structure that you’ll use to guide customers from the initial discovery of your product to making a purchase and becoming a regular customer. It usually starts with an easy to understand description of your product (e.g., an online tutoring course for beginners) and ends with an action (e.g., a purchase button).
You can use a tool like LeadPages to easily turn your blog posts into powerful sales funnels. Once you have a few simple sales funnels developed, you can begin to test various approaches to see which one drives the most traffic and revenue.
Step four: Optimize your site.
The next step is to optimize your site for conversions. Just like any other marketing campaign, you’ll want to target the right audience and engage them with your content. To do this, you’ll want to develop SEO-friendly content that will attract and retain your audience. You can also use various tools to track the performance of your content and find the topics that are most effective. For example, if you run a blog about fashion, you can use Google Analytics to track the performance of your blog posts and see what topics and styles perform the best.
Step five: Measure the success of your site.
The last step is to measure the success of your site. Just like any other marketing campaign, you’ll want to track the results of your efforts. To do this, you’ll want to use tools that can easily provide you with key performance metrics. If you’re looking to make quick cash, then you can try using a tool like Google Analytics to track the performance of your site. With this tool, you can create custom reports to track the results of your marketing efforts in real time and determine which techniques are working and which ones aren’t.