Email marketing is one of the most effective ways to connect with your audience, but it’s also one of the simplest. You can literally get started with a few clicks of a button, and you don’t need any specific special skills to run an email marketing campaign. As long as you have a computer and an internet connection, you can create your own email marketing campaigns and start promoting your products and services.
In this article, we’ll discuss how you can make the most of your email marketing campaign in the Netherlands, including where to start, tips on writing effective subject lines, and ways to increase your open rates. We’ll also cover the difference between email marketing in the Netherlands and email marketing in other countries, so you can understand what strategies might work for you and your business.
Where Should I Start?
When it comes to email marketing, the Netherlands is a massive country, which means there’s a lot of ground to cover. One of the first things you might want to do is to choose a email marketing platform. There are lots of options when it comes to email marketing platforms, and each one has their perks. For instance, HubSpot is popular because it allows you to create amazing inbound marketing campaigns, and MailChimp is great because of its simplicity, flexibility, and ease of use. Don’t worry about picking a platform without trying it out first. Simply do some research and see which one seems the best for your needs.
Tip: Create Complex, Long-Form Copy
When you’re writing your emails, it’s important to keep your readers in mind and create content that they’ll want to read. After all, you never know what sort of content might trigger an idea or action in one of your readers. For instance, let’s say you’re selling luxury shoes, but one of your emails contains a recipe for an absolutely delicious chicken dish. Your reader might jump at the chance to try the recipe out, and you can bet they’ll remember your email and link back to it in the future.
To draw more attention to your email, create complex, long-form copy that will hold their attention. According to HubSpot Blogger, creating complex and lengthy content isn’t a bad idea, as long as you follow a proven formula for success. They recommend using the following three tips to create fascinating, long-form content that will keep your reader engaged:
- Brevity is paramount. Trying to sound intelligent or offering a complicated insight is often ineffective.
- Focus on the main points, not the details.
- Include visuals (this could be in the form of charts, graphs, or pictures).
How Do I Write a Subject Line That Will Make My Mail More Appetizing?
The subject line of your email is one of the things that will make or break your entire campaign, so take the time to experiment with different headlines until you find one that generates the most interest. There are three steps you can follow to write a catchy subject line:
- Find the words that describe your product or service (e.g., luxury items, wedding planning, animal welfare, etc.).
- Put your product or service in the subject line (e.g., Luxury Watch Sale)
- Use keywords in your headline and make sure they’re relevant (e.g., Keyword1, Keyword2, Keyword3)
The above tips will help you make your email more appetizing, but you also need to remember that your subscriber is likely to be bombarded with spam, so you need to make sure that your subject line stands out. To do this, you can use a simple tool like Subject Line Hero, which will give you inspiration and ideas for unique, interesting subject lines. Don’t worry – you don’t have to use all three tips to come up with a winner.
What Should My Email Marketing Campaign Include?
If you’re truly trying to grow your business and have your email marketing campaign set up correctly, then you need to have a clear idea of what you’re including. There are a few elements you might want to include in your email marketing campaign, such as:
- An invitation to enter a draw to win a luxury item (e.g., $100,000)
- An offer for a limited time (e.g., 20% off)
- A call to action (e.g., Buy Now, Learn More)
- A statement of the motivations of the brand (e.g., Luxury Watches for those who want to stand out)
- Use case studies to demonstrate the value proposition of your product or service (e.g., The benefits of a luxury watch)
- Contact details (e.g., email, phone number, etc.)
Depending on your product and target audience, you might want to add more or less of these elements. For example, you could add more valuable insights to an email marketing campaign for a luxury brand, or you could add more offers for a draw to an email marketing campaign for a consumer electronics company. Don’t hesitate to experiment to see what works best for your niche and business goals.
What Are Email Marketing Campaigns in the Netherlands and Why Should I Care?
Let’s dive into the history of email marketing in the Netherlands. Email marketing in the Netherlands basically started with the advent of email, which means it’s been around for a while. What’s important to note is that it was only in the last couple of years that email marketing in the Netherlands started gaining popularity. This is probably because of the rise of the virtual assistant. People are realizing the importance of an email marketing platform, and they want someone to help them manage and grow their list. Take a look at the stats:
- According to HubSpot Blogger, 66% of respondents said they would switch to email marketing if their current solution wasn’t providing satisfactory results.
- 43% of respondents said they would increase their budget for email marketing if their current solution wasn’t providing satisfactory results.
- 32% would consider hiring an outsider to help them with their email marketing strategy.
- 28% would increase their budget for content marketing to help them generate more leads.
- 22% would consider using a high-quality banner ad in their campaigns.
- 20% would try an event-based marketing method.
These are serious figures. People are recognizing the power of email marketing, and they want to get on board. The virtual assistant provides the ideal solution to those looking to enter the field, as it offers a way to help people without the need to sell anything, which some might consider a moral or ethical gray area. Those who are considering a VA should keep in mind that they’ll need to pay for the service (typically $5,000 to $10,000 per month), but they’ll also have access to a ready-made email list of prospective customers.
What’s important is that you understand why you should care about email marketing in the Netherlands. First, understand that if you’re not taking advantage of this channel then you’re effectively losing out on a lot of potential sales. Second, those who are using email marketing platforms in the Netherlands want someone to help them grow their list and provide them with content to share with their subscribers. Finally, it’s important to remember that email marketing in the Netherlands is very different from email marketing in other countries. In particular, you’ll need to target a niche and have the right content to draw in the right audience.
The Key Differences Between Email Marketing in the Netherlands and Email Marketing in Other Countries
Before we get into the nitty gritty, it’s important to remember that email marketing in the Netherlands is not the same as email marketing in other countries. Let’s take a look at the key differences:
- Cost of Email Marketing
- Attitudes to Customer Service
- Usage of Mobile Phones and Apps
First off, the cost of email marketing in the Netherlands is quite affordable. You can purchase a decent email marketing tool for just a couple of hundred dollars a month. What’s important is that you find a tool that will serve your needs and won’t put a massive dent in your wallet. Remember, you’re competing with a lot of spam messages, so you need to make sure that your email is going to reach your subscriber’s inbox.