How to Get the Job You Want in Advertising: Marketing, Advertising, and Promotions

Whether you’re new to the field or you’re looking for a change of pace, working in advertising can be a great way to make a living. But what will you actually do? How can you be sure that you’re making the right decision? How can you get the job you want in advertising? We spoke to experts about the ins and outs of this increasingly popular field.

Start At The Bottom

If you’re looking to break into the industry, the best place to start is at the bottom. Marketing, advertising, and promotions are some of the most common entry-level positions in advertising. You’ll be learning on the job as you grow, and you’ll eventually climb the ladder. The only thing you need to make sure of is that you don’t waste your time applying for these jobs. Instead, look for jobs that you can get experience in and then move up on when you’re ready.

Dress The Part

When applying for jobs in advertising, make sure that you dress the part. Since you’ll be in advertisements and promotions departments, you might want to look into buying some of those stylish blue collar shirts that you see worn by construction workers. And, yes, the more you put in, the more you’ll get out. So make sure that you’re not holding back on your abilities. You’re competing for jobs against people who are probably less experience than you are, so make sure that you don’t hold back either.

Marketing

If you’re looking for a job in marketing, make sure that you have a basic understanding of marketing. You’ll be working with consumers to make them aware of products and services. The best way to learn this is by getting a job in marketing and then studying the subject on your own time. There are several different types of marketing jobs, so you’re sure to find something that suits you. Some of the more common jobs in this field are:

  • Marketing manager
    • Sales manager
    • Digital marketing manager
    • Marketing & advertising analyst
    • Marketing coordinator
  • Account manager
  • Brand manager
  • Public relations manager
  • Media buying manager
  • Web content manager
  • E-commerce manager
  • Product manager

Advertising

If you’re looking for a job in advertising, make sure that you have a good understanding of advertising. You’ll be working with brands and businesses to get them to advertise in magazines, on radio, and on TV. As with marketing, the best way to learn this is by getting a job in advertising and then studying the subject on your own time. Some of the more common jobs in this field are:

  • Advertising account manager
  • Creative director
  • Marketing manager
  • Advertising agency manager
  • Media planner
  • Brand manager
  • TV media buying manager
  • Digital media buying manager
  • Social media manager
  • E-commerce manager
  • Operations manager
  • Account manager

Promotions

If you’re looking for a job in promotions, make sure that you have a good understanding of promotions. You’ll be working with retailers, brands, and manufacturers to get them to promote products. Your job will consist of figuring out the best way to get the manufacturers’ or retailers’ messages out to the public. Some of the more common jobs in this field are:

  • Marketing & advertising manager
  • Creative director
  • Brand manager
  • Account manager
  • Gym manager
  • Store manager
  • Event manager
  • PR agency manager
  • Press release writer
  • Journalist
  • Video store manager
  • Web content manager
  • Digital marketing manager
  • Social media manager

As you can see, there are plenty of options for jobs in advertising, but knowing what you want is the most important thing. It might be best to start in one of the lower-level jobs and work your way up. The earlier you start, the more experienced you will be when you finally do get a job, which will make you more attractive to potential employers. If you can, work your way up through the ranks on your own terms. You should also be able to find a mentor who can guide you along the way. And don’t forget about the advantages of being an employee. You’ll get free health insurance, dental insurance, and retirement savings. Also, be sure to keep your resume updated so that you can always project an aura of professionalism and industry expertise.