The term “email marketing” covers a range of marketing activities using email.
From sending out regular newsletters to promoting your products via email campaigns, marketing through email is a cheap and easy way to reach your audience. Thanks to the prevalence of cheap email providers like MailChimp and ConvertKit, it doesn’t cost much to get the basics down.
However, to get the best results from your email marketing, you need to follow a specific strategy. Fortunately, with a little effort, you can easily integrate marketing through email into your existing workflow and start realizing impressive results.
Set A Budget
Budget is always a key consideration when it comes to prioritizing marketing efforts and deciding what to spend money on. One of the best things you can do for your email marketing is set a budget and stick to it.
Budgets vary from being very strict to being very generous, so it’s important to find the right balance for your business. If you’re looking for a way to save money while getting the best possible results from your email marketing, consider using an automated email marketing platform like HubSpot to create and send out all of your marketing emails. HubSpot takes care of the heavy lifting for you so that you can focus on what’s important to you.
An automated email marketing platform makes it much easier to maintain a regular flow of marketing content and allows you to experiment with different types of emails to see which ones perform best. A good rule of thumb is to test short emails, such as a welcome or an announcement email, before diving into an in-depth sales pitch.
Find Your Audience
The first step to effective email marketing is finding your audience and tailoring your emails to appeal to them. With today’s email marketing platforms, it’s easy to get started with a free trial so you can test out different email templates and segmented lists to find the ones that work best for you.
Deciding who you’ll send your emails to is another important factor in crafting effective campaigns. You can use a tool like HubSpot to build customized email lists based on your website traffic or other online activities. These tools allow you to easily find your audience and send the right message to the right person.
Creating a buyer persona and writing email templates around these distinct characteristics makes it much easier to find your audience and engage them into action. When you have a clear idea of who you’ll be reaching with your email and what you’ll be saying, the rest of the process becomes a lot easier.
Measure The Result
Once you’ve gotten the basics down, the next step is to measure the results of your email marketing. Just like any other form of marketing, you want to track the success of your campaigns to see what’s working and what needs to be changed to improve your results.
Luckily, there are a range of tools available to help you do this. Google Analytics and HubSpot both offer very detailed reports that you can use to analyze all the data from the email campaigns you run. This includes information on how many people opened the email, how many clicked on a link or font, and how many engaged with the content throughout the email.
You can also use tools like Google Analytics to track the results of your webinars, how many people viewed a particular product or service page, and more.
Tracking results in this way gives you a much better idea of what’s working and what needs to be changed to improve your campaign.
Make It A Priority
Marketing through email is just as critical as any other area of marketing, so it deserves just as much attention and focus. To get the best possible results from your email marketing, you need to make it a priority in your marketing plan. This means putting in the time to plan and setting aside specific blocks of time to work on email marketing campaigns. If you consistently find that your marketing efforts are being overshadowed by other areas of your business, consider re-prioritizing to give this area of marketing more attention.
The more you put into it, the more you’ll get out of it. Creating and sending effective emails is a lot of work, but with a little planning and discipline, you can see great results very quickly.