If you’re reading this, I assume you’re either a small business owner searching for ways to grow your business or an agency manager who needs to decide which product suite to purchase for your client. Maybe you’re even both!

Whatever your reasoning, you’ve come to the right place. Here, we’ll answer all your questions about Adobe’s Marketing Suite – its features, pricing, and how to choose the right one for your business.

Features

Adobe Creative Suite is one of the most popular and comprehensive product suites in the market, designed to help businesses of all sizes and types create engaging content for various platforms.

The suite includes a graphic design program, a word processor, a form builder, and a content management system (CMS). Each product in the suite has a key feature that sets it apart from the competition.

The Biggest Differentiator

It’s no secret that all of Adobe’s products are pricey, with the entry-level price of the Creative Suite coming in at a hefty $17,000 (AU$24,000 or £12,500). While there are cheaper alternatives that lack crucial features, the price is usually more than justified when you consider the size and scope of the product.

The fact that the suite is so comprehensive means that you get a lot for your money, and the fact that it’s been around for so long and is still considered a valuable and trustworthy investment is also testament to its desirability.

Price

One of the major questions you’ll need answering is whether or not the cost of the application is worth it. Like any other major purchase, you’ll want to make sure you’re getting the most out of your investment. Luckily, Adobe provides cost-effective alternatives for users on a budget.

The Creative Cloud is an annual subscription which gives you access to all the apps in the suite, as well as a number of other apps and plugins from Adobe, for a fraction of the cost of owning the applications individually. A single user can access the Creative Cloud for just $5 per month (around £3.33 or AU$7).

Support

One of the biggest pluses of the Creative Suite is the fact that Adobe provides world-class support for the product. If you do run into issues with the software, you can contact Adobe’s technical support team which provides you with priority access to professional engineers via live chat or phone call. This level of support is invaluable and something to look for in any software purchase.

On top of that, Adobe offers an excellent knowledge base which you can utilize to find the answers you’re looking for. The company also offers ongoing training and educational material in the form of podcasts, webinars, and videos to keep you up-to-date with the latest software features, hacks, and tricks.

Usability

Aesthetics aren’t everything in life, but they’re certainly something to consider when making a purchasing decision. After all, you’ll be using the product on a daily basis, so you want it to be as pleasant and user-friendly as possible. When comparing different software products, one of the things you need to look out for is how easy it is to use and navigate. This should be a given, but many products fail to deliver on this front, so be sure to check out the usability of the various applications before making a decision.

Quality

Last but not least, let’s not forget about the quality of the applications themselves. When you purchase any product, regardless of whether it’s computer software or a gadget, you expect it to work the same way every time you use it. Without high-quality applications, we wouldn’t have the luxury of purchasing expensive gadgets in the first place- they’d all break down after a while!

As with any other product, a big question you’ll need to answer is whether or not the quality is worth the cost. While it’s certainly true that pricey items tend to have higher quality, there is always a way to get the same quality for less money. Sometimes, it only takes a bit of research.

In the case of Adobe’s software, the cost certainly isn’t justifiable for the average user. However, if you’re a graphic designer or a marketer who needs top-notch quality at a fairly affordable price, it’s a perfect alternative.

Final Takeaway

So, as you can see, there are many different factors which you need to take into consideration when choosing the right product for your business. To ensure you make the right choice, simply follow these guidelines: