In today’s world, social media and online marketing are essential tools for any business, big or small. They allow you to engage with customers, establish yourself as an expert in your industry, and gain credibility.
If you’re looking to take the reins on your social media and online marketing strategy, how can you make sure you’re using the right tools for the job?
In this article, we’ll cover the essentials of social media and online marketing for small businesses, including establishing a strategy, measuring the results of your efforts, and securing your business’ future on social media.
Create a Strategy
Like any other part of your business, you’ll want to lay out a solid strategy for your social media and online marketing efforts. This means you’ll want to establish specific goals and benchmark metrics to measure your progress. It also means you’ll want to create a plan to reach these goals.
Your strategy won’t be complete without a call to action. This is especially crucial for online marketing. When customers land on your website, there should be something compelling them to take further action.
Depending on your product, your target audience, and the industry you’re in, you may decide to focus on a few key areas for growth on social media. These could be establishing yourself as an expert in your industry, gathering feedback, promoting your products, or any combination thereof. The main thing is you’ve established a strategy.
Pick Your Platforms
You’ve got a finite amount of real estate on social media. You don’t want to spread yourself too thin by trying to be everywhere at once. Instead, you should focus on a few key platforms that better match your target audience and business objectives.
For example, if you’re looking to expand your reach to a younger audience, you may want to consider creating a Twitter account for yourself. If you’re looking to increase sales, you may want to consider creating a Facebook page or a LinkedIn business page. If you’re looking to start a blog, pick a platform that’s suitable for content marketing (e.g., WordPress, Blogger, or Medium).
Once you’ve picked your platform, it’s time to move on to the next step.
Choose Your Team
In addition to picking the platforms you’ll use, you need to create a team to help you achieve your goals. This could include hiring a social media strategist, a content marketer, or a digital marketer. Each of these specialists could play a crucial role in the success of your social media and online marketing efforts. Hiring these specialists could be expensive, but the cost of ignoring social media and online marketing completely could be far more expensive.
Once you’ve picked your platforms and team, it’s time to move on to the next step.
You’ve got a finite amount of time and a finite amount of storage on your computer. Instead of creating content and hoping it will go viral, you should try to build up a small library of content.
The main thing is you’ve got content. Whether you create videos, infographics, or written content, you need to make sure it’s relevant to your target audience and that you distribute it effectively.
Measure The Results Of Your Efforts
Measuring the results of your efforts is a critical component of any strategic plan. This is especially important for social media. You’re essentially a brand or business on social media, so you’ll want to make sure you have the tools to track the results of your efforts.
While it’s easy to tell when you’ve had success on social media, it’s hard to pinpoint exactly what you’ve done to cause this increase in activity. This is why you need to set up specific measurements to determine the effectiveness of your efforts. For example, if you’re using Twitter to increase brand awareness, you may want to consider setting up a Twitter analytics tool. This tool will track the results of your efforts and allow you to see how many people are paying attention to your brand or noticing your messages.
Secure Your Business’ Future On Social Media
This is probably the most important step in creating a social media and online marketing strategy for your small business. Once you’ve had some success on social media, you’ll want to take the time to secure your business’ future on these platforms. Otherwise, you could lose all that hard earned engagement if your competitors decide to step in.
The first step in securing your business’ future on social media is to create a strategy for maintaining a high profile on social media platforms. For example, if you’ve created a Twitter account to promote your business, you may want to consider using tools like Hootsuite or Buffer to schedule regular tweets.
These tools will help you manage your content and ensure it’s reaching the right people at the right time. If you haven’t created these tools as part of your social media and online marketing strategy, it’s time to do so.
The second step in securing your business’ future on social media is to engage with your audience on social media. This could include setting up a Twitter account for yourself, connecting with customers on LinkedIn, or replying to comments on your blog.
Depending on your niche, you may decide to engage with your audience via email or the occasional phone call. If you’re looking to grow your account, you may want to set up automated emails or phone calls to encourage interaction. While this might seem like a lot of work, the key is to make sure you’re consistent and that each platform is working toward the same goal.
Hopefully, this brief overview of social media and online marketing has given you a clearer picture of what these platforms are and why you’d want to use them. If you’re looking to take the reins on your social media and online marketing strategy, be sure to consult with professionals who can help you create a comprehensive plan.