There is one phrase that is spoken highly around the internet these days and it’s “search engine optimisation” (SEO). SEO is simply a way to improve a website’s presence in the search engines. The closer a website’s SEO is to being “perfect”, the more likely it is that the website will perform well in the search engines.
A website’s SEO will depend on many factors, including the niche, the platform, and the country. While there is no “perfect” formula for obtaining great SEO, there are some clear guidelines that experts recommend you follow to get started. If you’re looking to play it safe and secure with your new website, then you might want to consider looking into Google Adsense. If, however, you’re looking to become a power user in your niche and are willing to put in the work, then you might want to consider looking into an Ad Server.
Which One Is Right for You?
As a new website owner, the best thing for you to do is to pick your fight. In the SEO world, there are two main camps – Ad Server and Google Adsense. By picking your fight with Ad Server, you’ll ensure that you are matching your skills against highly-qualified professionals who are experienced in running successful Ad Servers. You won’t have any trouble getting expert help if you need it. Plus, you’ll have the peace of mind in knowing that you are working with a proven platform.
On the other hand, with Adsense, you are agreeing to work with one of Google’s certified digital advertising partners. You won’t find many surprises in the kinds of traffic that the Adsense platform drives to your site. However, you will need to put in the work to make sure that your site performs well on the platform. You’ll also need to consider what your site’s targeted audience might want. Do you think that they’re more likely to be interested in organic food or food delivery?
Why Ad Server?
In a nutshell, Ad Server is a platform that was built for publishers who want to monetise their content. The platform was created by and for big media companies like the New York Times, The Guardian, and Thomson Reuters. As a publisher, you’ll be able to choose from hundreds of ad companies that are willing to work with you.
The platform enables you to discover a variety of relevant ads that will be displayed to your audience. You’ll also be able to monitor and review your ads’ performance from any account you have access to. In order to keep your audience engaged, you’ll have the option of customising your ads’ design to suit your needs. You don’t need to design your ads yourself because the platform will provide you with a wide range of ready-to-use templates.
What Is an Advertised Site?
When you put a business into the ad business, you’re essentially purchasing advertising space on a website. The more advertising space you purchase, the more ads will be displayed to your audience. If you want to monetise your content, then you might want to look into sponsored posts where businesses pay you to post on their behalf. When you put a business into the ad business, they will provide you with the equipment (e.g., web hosting, domain name, etc.) you need to make your website live. Some companies also provide you with tech support to help get your site up and running.
Advertised Sites Vs Normal Webmasters’ Sites
Even though you’re purchasing advertising space on a website, the content that you create will not be affected at all. Your content will be entirely unique to your website. Normally, when you put a business in to the ad business, they will take care of everything related to the advertisement on your behalf. In other words, they’ll place the ads, manage the pricing, and perform ongoing analysis to determine the performance of the ad campaign. You just have to provide them with content that they can use.
In the event of a dispute, the courts have tended to favour the party that is more established in the industry. In other words, if you have many years of experience running successful websites, you’ll have an advantage in court over a brand new website owner who is suing for business damages. This is just one of the many reasons why it’s better to work with an established company that has the resources to fight your lawsuit than it is to go it alone. When you partner with a reputable company, you’ll be able to rest assured that they have the resources to fight your lawsuit on your behalf.
The Downsides to Ad Server
While there are many advantages to Ad Server, there are also some significant disadvantages. First, the platform is geared towards monetising large chunks of content. If you’re looking to quickly put together a website that you think will generate income, then you might want to consider other options. Also, if you have an existing brand that you’re trying to protect, then Ad Server might not be the option for you because they are a paid platform that is more than happy to showcase your content to earn profits.
The Downsides to Google Adsense
Another significant disadvantage associated with Google Adsense is that it is a relatively new platform. The first Google Adsense awards were given out in 2010, and since then, thousands of certified companies have joined the network. This has lead to a lot of “newcomers” trying to get in on the action without any experience at all. Because the volume of applicants is so high and the approval process is so rigorous, many would-be businesses find it difficult to even get accepted into the network.
The good news is that, once you’re in, you have access to a massive audience that is ripe for the picking. Also, as a certified Google ad partner, you’ll be able to rest assured that you’re working with a system that was built with quality control in mind. You’ll need to put in the work to make sure that your ads perform well on the platform, but as a certified ad partner, you’ll know that your efforts will be rewarded with high traffic that is likely to lead to increased sales.
In the rush to make money online, a lot of people have jumped on the “get rich quick” bandwagon. There are many online marketplaces that allow you to quickly and easily get started with a business. While there is nothing wrong with making money online, it’s important to remember that creating and establishing a successful business takes time and effort. If you want to play it safe and secure, you might want to consider looking into Ad Server.