Actionable Online Gaming Marketing for Small Businesses

The line between entertainment and education has blurred, thanks to innovative technologies such as virtual reality and augmented reality. With the right strategy, marketing teams can use gaming to teach consumers about their products, and even get them to actively seek those products out.

While the entertainment side of the online gaming industry is massive and varied, the education side is much more restrictive – it’s usually applied to children. But that don’t mean it’s not useful for adults. Thanks to augmented reality technology, which mixes the digital with the real world, brands can now use games to educate consumers about their products, and even get them to actively seek those products out.

Why Are Consumers Looking For Product Information?

Thanks to the internet and social media, consumers have 24/7 access to a wealth of information. When it comes to choosing a new product, a large proportion of today’s shoppers begin their research online. And what does Google, the world’s largest search engine, tell us about this trend?

  • 89% of people look up product information online before buying the product
  • 80% of people use reviews to help decide which products to buy
  • 70% of people read online reviews before purchasing a product or service
  • 53% of people consult online reviews before buying a product

These figures highlight the importance of SEO (search engine optimization) and content marketing in ensuring your website is highly visible when potential consumers search for products related to your niche. Once they’ve found your site, you can either entice them to make a purchase or at least encourage them to make a comparison between your product and those of your competitors.

How Can Marketers Use Gaming To Improve Their Marketing Effectiveness?

While Google search engine optimization (SEO) and content marketing are essential to get your product or service seen by the right audience, you should always consider other forms of digital marketing such as pay-per-click (PPC) advertising.

PPC advertising allows businesses to specifically target those users who are already interested in their products or services. When someone clicks on a sponsored link or a banner ad, usually for a particular brand or product, that business will pay you a small amount of money.

By comparing the cost-per-click of a PPC ad campaign to the sale of a product or service, you can determine how effective various digital marketing strategies are. For example, if a PPC campaign costs $500 to achieve a 10% uplift in sales, then you can conclude that this particular marketing campaign is 50% effective.

But what if that same $500 could have gotten you a 33% uplift in sales? It’s a common question: How effective is social media at getting customers to buy my product? The answer depends on two factors: the niche of the product, and the nature of the content.

If you’re marketing adult products, for example, you might want to avoid direct-to-consumer (DTC) social media platforms like Instagram, where users can share explicit pictures of adult content. Instead, you could try a social media platform designed for businesses, like Twitter.

As a business owner, investor, or marketing professional, you should never make assumptions about your target audience’s behavior. By understanding your target audience’s behavior patterns and needs, you’ll be able to craft marketing materials that they’ll be interested in and benefit from.

Top Tips For Using Gaming To Grow Your Business

There are five essential tips for using gaming to grow your business:

  • Know your target audience
  • Build a solid brand identity
  • Develop a clear marketing strategy
  • Content is always key
  • Blend entertainment and education

In the following sections, we’ll discuss each of these tips in more detail.

1. Know Your Target Audience

You can’t build a successful business without knowing your target audience. The better you know your audience, the better you can tailor your marketing efforts to increase consumer engagement and drive sales.

Traditional methods of gathering information include focus groups and market research studies. But with the rise of the Internet and social media, consumers have unprecedented access to information about their interests, hobbies, and behaviors.

If you’re marketing to a specific group of people, you should consider the platform(s) they use, the devices they prefer, how they engage with content, and the language they speak. Only then can you design content that’s relevant to them, and tailor your offers to improve conversion.

For example, if your product is designed for women, you might want to consider creating content that’s relevant to their interests and hobbies. If your target audience is Generation Z, you should ensure that your marketing offers and language are relevant to them.

2. Build A Solid Brand Identity

Your brand identity is the set of values you communicate to customers through your product or service. It forms part of your marketing strategy, and should be consistent across all platforms – whether you’re an online or offline business.

Think of your brand identity as the “face” your business presents to the world – it sets the tone for your interactions with customers and provides a unique selling point (USP) that makes your product stand out from competitors.

Your brand identity should reflect what your business is trying to achieve – whether that’s generating sales, satisfying customers, or establishing a niche in a crowded marketplace. It can also be the basis for developing marketing material, slogans, and advertising campaigns. Once you’ve established your brand identity, you can start to codify it into a unique selling proposition (USP) and differentiate yourself from competitors.

3. Develop A Clear Marketing Strategy

Developing a clear marketing strategy will help you plan your marketing efforts, and determine whether your current strategy is effective or needs an overhaul. A marketing strategy is a “roadmap” that details the following:

  • What are you trying to achieve?
  • Where are you aiming to disseminate your message?
  • How will you reach your target audience?
  • What will be your next step?

There are five common elements to a successful marketing strategy:

  • A clear objective
  • Compatible metrics to measure progress
  • A solid brand identity
  • Target audience analysis
  • Creative marketing material

An objective is a statement of purpose, such as increasing sales or awareness of your product. It can be either short-term or long-term, and should be measurable. For example, if your short-term objective is to raise brand awareness amongst people living in your local area, you might want to consider running an ad campaign on social media platforms like Instagram or Facebook.

Metrics are the measurements you’ll use to track your progress towards achieving your goal. In the case of brand awareness, you might want to consider using the number of people that have recognized your product or service in a non-paid capacity (such as social media platforms like Instagram or Facebook)

A brand identity is how customers and potential customers will perceive your company. It can be quite difficult to determine the right identity for your business. If you’re looking for inspiration, consider looking at established brands within your niche. Once you’ve established your brand identity, you can develop a marketing strategy to help you reach your goals.

4. Content Is Always Key

While SEO and social media are important, you should never discount the power of solid, relevant content. When consumers are searching for products or services related to your niche, your website will appear at the top of the search results.

The better your content, the more likely your website will appear when someone searches for related products or services. But how can you ensure your content is of a high quality? Consider investing in professional writing services, or hiring a company that specializes in creating content for your niche.

Content isn’t free. It takes time to research and create high-quality articles that draw in and retain your audience. You’ll also need to consider how you’ll distribute and promote your content.

5. Blend Entertainment and Education

If your product is designed for entertainment, you might want to consider marketing it as part of an educational experience. The key is to find a way to leverage your entertainment content into something that’s more useful – like a tutorial on how to use your product, or an entertaining list of tips and tricks.