Welcome to our Website!
We are a team of digital marketing and web design experts that can help your business succeed online.
Our company can help you design your Website, build a social media presence, design a digital marketing campaign, optimize YouTube videos for search, and analyze traffic on your behalf.
We’ve decided to put together a quick guide about our services and how to get started. We hope this article will answer all of your questions and put your mind at ease.
What Is Digital Marketing?
If you’re reading this, you probably already know what digital marketing is. But in case you need a refresher, let’s explore.
Digital marketing is a method of getting messages out to the public using digital technologies such as websites, social media, and online advertising. When done right, it can be highly effective. So effective, in fact, that the New York Times recently stated that “digital marketing is now the default option for businesses that want to be in existence in the future.”
In general, businesses have two primary objectives when it comes to digital marketing. The first is to attract potential customers to the site or app and the second is to retain those customers once they’ve arrived. While the strategies and tactics used to achieve these goals vary, the basics of generating organic website traffic, building brand awareness, and effectively communicating with your audience remain the same.
Why Should You Care About Organic Website Traffic?
Organic website traffic, however, is a bit more than just traffic. When someone visits a website or app without any kind of paid advertising or marketing, it’s considered organic website traffic, or organic marketing. Organic traffic is valuable because it’s a form of marketing that Google, the most popular search engine, favors over paid ads or banners. In fact, Google considers websites with high organic traffic to be among the most reputable and trustworthy brands and businesses.
Organic traffic is also highly targeted and relevant to your business, which makes it very valuable. When a consumer searches for a product or service you offer, they are typically looking for the best value or comparing different options, which means they are most likely to be a potential customer for your product or service. In other words, your product or service is directly relevant to someone’s need (or intent to need) and that’s a key element in generating organic website traffic.
What Is Web Design?
If you’re reading this, you know what web design is too. A web designer is a person who creates the overall look and feel of a website, which includes everything from the layout to the pictures and copy. A web designer may work with a business’ marketing department to create a new website or they may work independently.
In the past, people would have to travel to a physical office or workspace to meet with a graphic designer. Now, with the increasing usage of collaborative software, it’s possible to work remotely and seamlessly with a team of people across the globe. Thanks to technologies such as Slack, HipChat, and email.
How Do You Measure Website Success?
As we discussed above, organic traffic is highly targeted and relevant to your business. This is exactly why you should care about how well your website does in terms of organic traffic. Here are a few ways to measure the success of your online marketing efforts:
- You can use Google Analytics to track traffic and conversions.
- You can use an attribution model in which you can track the individual sources of traffic that lead to a conversion.
- You can use a tool like HubSpot to create marketing activity and sales funnels.
- You can track the success of your social media accounts.
- You can use a content planner to create and publish content consistently.
- You can use marketing automation tools such as HubSpot or Marketo to create and send automated marketing emails to customers.
Measuring the success of your online marketing efforts is important because it helps you determine what’s working and what needs to be changed. You don’t want to start off with one strategy and then completely alter it a few months later when you realize that your website or social media accounts aren’t attracting the right customers and aren’t converting traffic into paying customers. This is why it’s important to keep a measurement and audit trail of your efforts so that you can refer to it when you make changes.
Which Services Do You Offer?
Our company offers a variety of services, including design, SEO, content strategy, and marketing. Let’s explore each of these in more detail.
If you’re reading this, you know what website design is already. A website designer creates the look and feel of a website, which includes everything from the layout to the pictures and copy. The most popular website design tools include WordPress, Foundation, and Bootstrap.
WordPress is the most popular content management system (CMS) in use today. It was initially designed as a simple and easy to use blogging platform, but it’s quickly gained popularity among business owners and website creators who want to create websites for a variety of purposes. For example, you can use WordPress to create basic blog pages, landing pages, or even complete websites for clients. WordPress updates regularly and is constantly being improved and enhanced by a dedicated community of developers and designers who support more than 500 million monthly active users across the world.
The popularity of WordPress is evident in the fact that it’s the default option when it comes to building a new website. In fact, WordPress platforms account for nearly 70% of the entire market share in terms of website platforms. According to HubSpot’s Senior Manager of Marketing Essie Acolatse, this is largely due to the fact that “most businesses don’t have the time or in-house expertise required to build a custom platform.”
When creating a new website with WordPress, you’ll start with a blank slate and will be able to customize nearly everything about the site. This includes adding a logo, colors, and heading levels. You will also be able to choose between using a free or premium version of WordPress.
Search engine optimization (SEO) is the process of improving the ranking of a website or mobile app in search results. You can read more about SEO here. Creating high-quality content is an important part of getting high-quality organic traffic to your site or app. However, SEO is a lot more than just putting content on the web. You need to establish a baseline of performance through testing and analysis, and then use the results of those tests to guide your future SEO efforts.
There are a variety of tools you can use to perform SEO analysis on a website or app. Some of the more popular ones that can be used to check URL performance, page content, and more are Google Analytics, Screaming Frog SEO, and Rankly.
You’ll start by using Google Analytics to track the overall performance of your URLs. With this tool, you can track various metrics such as the number of visitors to a particular URL, the bounce rate (the percentage of people who visit a website and then leave immediately), and the average time users stay on a given page. You can use this information to determine the effectiveness of a particular page or marketing campaign (e.g., a landing page or social media post).
Next, you’ll want to use a tool like Google Analytics to determine the average time users spend on each page. This can be used to determine whether or not a webpage should be considered “topical,” or if it is better suited for mobile users. With more and more people visiting the web through mobile devices, it’s important to consider the type of content and the approach you should use when developing a mobile-optimized website or app.
If you’re reading this, you probably already know what content strategy is. But in case you need a refresher, let’s explore.
A content strategist is someone who creates overarching content strategies for a company. They work with different departments within the company, such as the marketing department, to develop a content plan, which includes the types of content the company will create and the frequency with which it will publish new content.
Here’s an example of a content plan template that you can use to get started: