Since the dawn of time, marketers have been searching for the holy grail of marketing tools: a single, all-in-one platform that can help them reach their target audience, engage with them on a more personal level, and track the impact of their campaigns and content.
The problem is that none of the major platforms offer up that all-in-one perfect solution. Instead, they each come with their perks and quirks as standalone platforms. So it comes as no surprise that many digital marketers are turning to online marketplaces like Shopify and Google Analytics to fit all of their marketing needs. With their robust feature sets and integrations with the most popular email marketing platforms like MailChimp and HubSpot, Shopify and Google Analytics are becoming synonymous with online marketing.
The Evolution of Commerce
To put it simply, commerce has grown up. Back in the day, businesses would use print media to attract potential customers. They would place ads in publications such as The New York Times and The Wall Street Journal. Once potential customers learned of their existence, they’d have to call or visit the store to make a purchase. Nowadays, everyone’s doing business on the internet and many transactions take place without ever leaving the comfort of your home.
However, this evolution hasn’t come without its hiccups. The main issue with going virtual is that there’s now too much choice when it comes to shopping online. Thanks to the invention of the click-through browser banner, businesses now have to compete for attention on a crowded platform where shoppers can access hundreds of sites and watch out for all the cookie banners and pop-up ads. This makes it nearly impossible to secure a decent conversion rate when using traditional advertising channels.
The Rise of Virtual Shopping
Because of this, many marketers are turning to more innovative forms of advertising, such as Google Ads, to secure enough leads to make an impact. By using a combination of paid advertising, organic social media posts, and SEO, marketers can now gain valuable leads, cultivate trust, and gain deeper engagement with their target audience.
This strategy relies on consumers having a positive experience when browsing your site. If a shopper clicks on a brand’s ads and then drops off after viewing a couple of products, then that business’ conversions will probably take a hit. To combat this, you could use tools like Google Analytics to track the success of your ads and adjust your strategy accordingly. It’s never an easy task to gain trust with potential customers, but with the right tools, it’s possible.
The Importance of Conversion Rates and E-commerce Analytics
Thanks to all of this, the importance of having a decent conversion rate and measuring e-commerce performance correctly has never been more relevant. It’s quite apparent that if you don’t measure it, you won’t know if your efforts are paying off and, subsequently, you’ll have no idea which direction to take your strategy in. This basically means that having a tool that can measure e-commerce data accurately and in real-time is quite vital.
Fortunately, this is where tools like Shopify and Google Analytics come in. With these platforms, you can easily set up e-commerce metrics so you can track the performance of each individual product’s sale. Thanks to their integrations with popular e-commerce platforms like Woocommerce, you can also see the performance of your entire store, including your organic social media posts and blog articles. With e-commerce analytics, you can easily determine which products perform best and which ones need some revamping.
It’s quite a task to measure the effectiveness of your marketing strategy, but with the right tools, it’s possible. For example, say you choose the Shopify platform for your e-commerce needs. You can set up automated email campaigns that connect with your online storefront to notify you when a new product is added or updated on your site. You can also use email blasts to encourage customers to spend more on your site as you grow your business.
The Need for Custom Tailoring
While it’s great to have a one-stop shop that can help you automate your marketing efforts and track the results of your campaigns, nothing beats custom tailoring marketing messages to fit the needs of your particular audience. It’s always a good idea to customize your campaigns depending on the platform you’re using. Since you have a specific target audience in mind when crafting your marketing plan, you could use tools like Google Analytics to track the effectiveness of your campaigns. With these platforms, you can set up customized URLs that track the source of each individual click. This can help you pinpoint which campaigns are performing well and which ones need revising. It’s never easy getting to know your audience and understanding what they want. However, with the right tools, it’s possible.
One of the best things about online marketing is the power of e-mails. Marketers have known for a while that personalized e-mails, where the content is designed specifically for the person receiving it, can boost open rates by up to 23% and click-through rates by up to 31%.
If you’re running a business that sells products on digital platforms like Shopify, you can use tools like Shopify’s built-in email marketing software to send out personalized e-mails. With these messages, you can use specific templates to craft compelling, one-on-one pitches that will convince your contacts to purchase a product or service. Thanks to these platforms’ integrations with the most popular email marketing tools like MailChimp and HubSpot, you can set up automated campaigns that will allow you to quickly and efficiently send out tailored messages to your contacts.
Another useful feature of tools like Shopify and Google Analytics is their real-time dashboard. Since these platforms are specifically suited for digital marketing, they keep all of the relevant data in real-time. This means you can always access the most recent reports for each campaign to see how they’re performing in real-time. There’s no waiting until the end of each month to see the results of a campaign.
This type of reporting will help you easily identify which campaigns are working well and which ones need revising. With these platforms, you can set up automated email campaigns that will notify you when a new product is added or updated on your site. You can also use email blasts to encourage customers to spend more on your site as you grow your business.
The above are just some of the tools available to online marketers. With these technical platforms, it’s possible to automate the process of marketing and set up sophisticated email campaigns that will notify you of a product’s addition or update. In addition, you can track the performance of each individual product’s sale, adjust your strategy accordingly, and produce real-time reports to keep track of the success of your campaigns.