Your customers are waiting for you online, and they’re expecting the best possible experience. Whether you’re promoting a new product or service, or you’re just looking to grow your audience, creating a welcoming, engaging digital space where visitors can find what they’re looking for is a solid idea for any business.
You can also use your website to encourage people to make purchases by providing valuable content that they can’t get somewhere else. For example, if you’re selling skateboards, you can write an article that teaches people how to ride a bike or how to use proper nouns in a sentence.
You might also create a blog with product reviews, tips, or how-to guides for your target audience. The key is to find a way to offer something unique to attract and retain customers.
Step one: Set up your Google Analytics account
You’ll need to have a Google Analytics account to get a clear picture of how customers are using your site. You can use the free Google Analytics tool to get started, or you can use a third-party tool like Hitwise to get an even deeper understanding of how your website performs.
Step two: Use keywords in your headlines, descriptions, and content to improve your SEO
To get found by customers searching for products or services you offer, you need to optimize your content using keywords. You can use any keyword tool to find the most appropriate words and phrases for your content and adjust the frequency and placement of your keywords to increase your SEO.
Step three: Set up automated emails
Chances are you’ll start receiving emails from customers and potential customers who have either purchased a product or service from you or want to learn more about your company. Setting up automated emails is a quick and easy way to keep in touch with your customers and prospective buyers without overwhelming yourself with too many emails.
You can use a tool like MailChimp or Constant Contact to get started with automated emails or create your own tool to grow your email list. No matter which route you take, the important thing is to set up automated emails so you can focus on growing your business instead of worrying about handling all the sales yourself.
Step four: Measure the success of your online marketing campaigns
To determine the effectiveness of your online marketing campaigns, you first need to set up metrics to measure your success. Measurements can include the size of your audience, engagement level of your content, website traffic, and conversion rate.
Your overall goal is to grow your audience, gain valuable insights on what’s working and what’s not, and continually improve your efforts. To start, you can use free tools like Google Analytics to track the success of your campaigns. You can also download the Google Analytics for iOS app to get a clearer picture of your website’s performance on the go.
Step five: Create multiple platforms
Having a presence on all the major social media platforms is crucial to having an effective marketing campaign. Whether you’re using Facebook, Instagram, or Twitter, these platforms can all be used to promote your business and raise your profile.
Not only do you want to have a presence on social media, but you also want to engage with your audience. Try starting a Twitter conversation with a hashtag and using the #AMA (Ask Me Anything) feature to engage with your followers.
Step six: Measure the results of your marketing campaigns
Knowing what metrics you should be tracking and regularly reporting on is part of a successful marketing strategy. Without metrics, it’s difficult to determine the success of your online marketing campaigns.
Once you start receiving consistent data from Google Analytics, you can determine the impact of your online marketing efforts and continue optimizing where necessary.
The goal is to grow your business, gain valuable insights on what’s working and what’s not, and continually improve your efforts. In order to do this, you need to set up metrics so you can track the results of your campaigns. For example, you can use the number of blog post views to track the success of your blog article series.
If you’re looking to measure the success of your paid advertising campaign, you can use things like revenue, leads, and clicks to determine the return on investment for your ad spend.