Today, we’re going to discuss a topic that I’m sure many of you have been debating for some time now: Is marketing on mobile worth it? I’m sure a lot of you have heard of marketing on the go. But what does it really mean? How does it differ from traditional online marketing? And which one is more effective? Let’s dive in.
The Rise Of Mobile Marketing
If you’re reading this, I assume you’re already aware of the game-changing role mobile devices and mobile connectivity have had on our lives. But just to briefly recap, mobile marketing is defined as “the strategy of targeting consumers on the go (typically via smartphones or tablets) with marketing messages in order to grow a business.” (HubSpot Blog)
Nowadays, nearly everyone has a smartphone. Over the course of a day, we might check our phones dozens of times. If someone has tapped into what makes smartphones so attractive to us, they might replicate that success by creating a product that meets our needs and demands simply and effectively.
Letting apps like Google Maps and Yelp navigate us to our destinations, quickly sorting through our social feeds, or providing timely updates on the go: These are mobile marketing win-outs. While the list of apps alone could fill a book, let’s briefly discuss a few of the biggest platforms and their marketing implications.
Facebook Marketing On The Go
Let’s begin with the biggest social media platform of all time, shall we? I mean, who hasn’t spent hours mindlessly scrolling through their Facebook feed? I’m sure many of you reading this have an account on this amazing platform. But perhaps you’re not seeing the value that it provides. Or, at least, the value that it provides for your business.
You see, when someone engages with your content on Facebook, they’re often doing so from the comfort of their smartphone. Whether it’s a tablet or a mobile device, they’ve got this in the palm of their hands. Additionally, when they click on a Facebook ad or visit a business’ Facebook page, they’re often doing so from a smaller keyboard than might be available on your PC. All of these things make perfect sense given the way that smartphones operate, especially compared to other devices connected to large, desktop computers.
Here’s where things get interesting, though. If you take a look at the stats, you’ll see that Facebook users are spending more time on the platform than ever before, and more time engaged with businesses and brands. So, perhaps, it’s not that Facebook is a bad platform for marketing; it’s that you’re doing it all wrong.
What is Facebook’s secret sauce? Simply put, it’s the fact that people need motivation to do things on social media, especially on platforms like Facebook. These platforms provide all the tools required to make someone’s dream of becoming a personal trainer or lifestyle coach a reality.
Since Facebook’s audience is already motivated, engaged, and constantly checking for new updates, it only makes sense to leverage this by integrating Facebook ads into your marketing plans. With Facebook’s impressive array of ad tools at your disposal, you can create highly targeted audiences, run A/B tests on your ads, and get detailed analytics on your audience’s engagement with your content.
It’s a perfect storm for mobile and social media marketing: a motivated audience, streamlined platforms, and detailed analytics.
Twitter Marketing On The Go
Speaking of motivation, let’s talk about one of the most popular social media platforms out there, Twitter. If you’re not directly involved with marketing or sales on a daily basis, it’s very possible that you’ve never even heard of Twitter. But let’s not sell Twitter short, because the potential is incredible.
Twitter is a quick and easy way to spread the word about a brand or initiative, gain exposure, and gain followers. So what’s the problem? Perhaps, you’re not capitalizing on this valuable resource. Have you considered using Twitter to promote your business?
Just like on Facebook, when someone interacts with your content on Twitter, they’re often doing so from the comfort of their phone. As a business owner, you can imagine that you might want to promote your business on social media, gain followers, and receive frequent updates from people who are interested in what you have to say. But on Twitter, every time someone interacts with your content, it’s often in the form of a retweet or a favorite.
While traditional online marketing focuses on website traffic and social media engagement, digital marketers must also be willing to adapt and evolve with the times, platforms, and technologies.
Instagram Marketing On The Go
Instagram is a bit of a jack-of-all-trades, as this popular social media platform offers a bit of everything. From videos to photos to GIFs, and even more recently, live videos, it’s a goldmine for marketers. Not to mention that its user base is absolutely massive. Just try finding a demographic that doesn’t use Instagram, or at least know how to navigate it effectively.
The best part? You can target specific audience segments or individuals with the power of personalization, which is incredibly powerful.
For example, you might want to target users in the Portland, Oregon area, who like craft beer and are interested in your beer-related business. With Instagram’s new tag feature, you can assign a tag to a photo or video that will then show up in the user’s suggested photos or videos.
LinkedIn Marketing On The Go
While we’re on the subject of massive platforms, let’s not neglect the value that LinkedIn has to offer. Just because I’ve mentioned Twitter, Instagram, and Facebook, it doesn’t mean that LinkedIn isn’t worth your attention. In fact, it can be pretty competitive, which is why it’s important to find ways to stand out above the rest.
LinkedIn is most commonly used for job searches and business networking. Though, in recent years, the platform has evolved to include a great deal of professional content, from blogs to case studies.
One of the most powerful aspects of LinkedIn is its massive audience. With over 500 million global users, it’s the perfect place to reach the right audience, no matter where they are in the world.
If someone is reading this, and you’re wondering whether or not to invest in mobile marketing, I’m guessing that this article has convinced you that it’s an area that your business can benefit from. With a little effort, you can target the right audience on the go, and motivate them to action through social media. Plus, you can track the effect of your mobile marketing strategy via the detailed analytics available on all the major social media platforms.