Although there are plenty of free tools that can help you with online marketing, it’s not always the most cost-effective solutions. Having a limited budget can make you choose between quality or quantity; not always an easy decision.
According to HubSpot Blogs research, almost every marketing budget is stuck between $5k and $20k.
What’s more, 72% of those surveyed said they allocate less than 5% of their marketing budget to digital marketing, and only 17% spend more than 10% of their money on digital marketing activities.
So if you’re looking for ways to invest in marketing activities without exceeding your budget, look no further! We’ve got you covered with these top 5 digital marketing tools that require the least amount of budget to make an impact.
If you have a limited budget but you need to drive leads to your website, then pay per click (PPC) advertising might be a good option for you. With PPC, you only pay when people click on the ads, which can dramatically reduce your cost per acquisition (CPA).
With PPC, you can target the right audience and increase your conversion rate, all without spending a fortune on traditional advertising.
If you have a budget of $5k to $20k and you need to reach as many people as possible, display advertising might be a good option for you. With display advertising, you can target users based on their demographic and psychographic, and use proven metrics to track the success of your campaign.
What’s great about display advertising is that you can put up a billboard anywhere, whether you have money or not. When someone sees your ad, they have the opportunity to click on it, visit your website, or call your phone number. So as long as you have an existing audience, you can start a display ad campaign today.
Another great option on our list is content marketing. Essentially, content marketing is when you create and distribute valuable, informative content to attract, engage, and retain customers. When someone clicks on a link or reads an article, they’re likely to become a fan of your content, which could result in a purchase or lead generation.
There are plenty of tactics you can use to better engage with your audience, including videos, infographics, eBooks, and data-driven articles. When you write and distribute valuable content regularly, you’ll gain credibility with your audience and be seen as a thought leader in your industry. This may also lead to increased conversions and sales, as well as expose you to potential new customers.
Optimizing your blog posts for search engine visibility is also a key part of content marketing. You can use free tools like Google’s Keyword Planner to find the most popular keywords, and using those keywords in your content can drive more traffic to your website. In addition to helping search engines understand your content, backlinks from high-quality websites also help improve your search ranking. So if you need an SEO-friendly blog to boost your content marketing efforts, check out these five tools that can help!
Social Media Marketing
The last option on our list is social media marketing. Just like with display advertising, with social media you can target audiences based on their demographics and psychographics, and use tools like Hootsuite or Sprout to engage with your audience.
One of the great things about social media marketing is that you can use free tools like WordPress or Blogger to create a blog, and then use free tools like Hootsuite, Facebook, or Twitter to promote your blog and attract potential customers. What’s more, you can target specific demographics using social media marketing, creating a more engaging experience for your readers.
If you have a limited marketing budget but you still need to be present in your industry, then look no further! These top 5 digital marketing tools will help you get the most from your budget, while also ensuring that your efforts reach as many people as possible.