Bonafide Marketing Genius

4 Core Online Marketing Strategies That Will Help You Grow Your Business

If you’re new to digital marketing, it can be difficult to know what tools and approaches to use. There are so many methods and platforms to choose from, it can be hard to know which one is right for you. That’s why we’ve gone ahead and curated this post, which covers the most useful and proven online marketing tactics that you can apply to grow your business. Let’s get into it.

1. Create compelling content

When it comes to digital marketing, we can’t talk about creating compelling content without mentioning Google+. The search giant’s foray into social media was met with plenty of skepticism when it first emerged. But in 2019, Google+ is still one of the most engaging social media platforms thanks to its intuitive functions and its engaged audience. Creating compelling content for your target audience is the key to attracting, engaging, and motivating them to return to your site or app over and over again. When done right, content marketing can offer many benefits to a business. Some of these include the following:

  • Attracting new customers/building credibility.
  • Boosting SEO (search engine optimization)
  • Developing customer loyalty
  • Increasing engagement with existing customers
  • Increasing brand visibility
  • Reducing marketing costs
  • Increasing ROI (return on investment)

There are various approaches to content marketing, but the most effective one is to stand out from the crowd through the use of interesting, unique, and valuable content that will compel potential customers to want to learn more about your business. When done right, content marketing can offer many benefits to a business. Some of these include the following:

  • Attracting new customers/building credibility.
  • Boosting SEO (search engine optimization)
  • Developing customer loyalty
  • Increasing engagement with existing customers
  • Increasing brand visibility
  • Reducing marketing costs
  • Increasing ROI (return on investment)

The content itself doesn’t have to be perfect; it just needs to be good enough to hold someone’s attention. Remember, you’re competing for attention with hundreds of other sites and businesses. Therefore, your content needs to be somewhat entertaining, informative, or helpful in some way to grab someone’s attention and keep it.”

2. Use analytics to understand your audience’s needs

It’s essential to understand your audience’s needs and the ways in which you can meet their demands. One of the most useful tools for doing this is Google Analytics, which allows you to track the actions of visitors to your site. The digital analytics software makes it easy to see what content is performing well and which approach is the most effective for drawing in particular audiences. Analytics can also help you determine which platforms and campaigns are performing well and which ones could be improved upon.

For example, if you notice that your YouTube videos perform best when posted between midnight and 6 a.m. local time, you may decide to post videos at that time to catch the most viewers.

It’s also important to note that not all analytics tools are created equal. Some offer more features than others, and while all offer invaluable insights, not all provide the same level of detail. As with any other tool or resource, it’s important to remember this when using it.

3. Use surveys and tests to understand your customer’s perceptions

Customer satisfaction and loyalty are both important factors in the success of any business. Because your customers are the lifeblood of your company, it’s essential to ensure they remain content and encourage them to spread the good word about your business.

One of the best ways to do this is through surveys and tests. You can use these tools to gather information from customers via online quizzes and polls or by asking them specific questions about their experience with your company. The insights from these studies can help you pinpoint exactly what is and isn’t working and allow you to improve your customer experience over time.

Some of the benefits of surveying and testing your customers include the following:

  • Gathering information about your customers’ experience, including their level of satisfaction, prior to implementing changes
  • Evaluating the impact of your marketing and communications strategy, including which campaigns are working and which are not
  • Enhancing your customer’s experience by gathering their feedback and acting on it
  • Understanding key performance indicators, such as conversion rates and customer engagement
  • Identifying the strengths and weaknesses of your products and services

As we mentioned above, not all analytics tools are made equal, and some are more effective at providing surveys and tests than others. With that in mind, let’s take a look at some of the best tools for customer engagement.

4. Measure the success of your strategy

To determine the effectiveness of your marketing strategy, you need to look at more than just your initial results. Instead, you should track how effective your strategy is over time and make adjustments as needed. Some of the best tools for doing this are the following:

  • Web Analytics (Google Analytics)
  • Customer Survey and Testing (You can use SurveyMonkey to collect quantitative and qualitative data from customers via surveys and tests. You can also use Harness to connect with existing customers via text messages and email and get them to take part in your studies. Additionally, you can use SurveyMonkey to track the performance of your social media campaigns. Finally, you can use Optimizely to perform A/B testing on your site’s content
  • MailChimp (MailChimp)
  • HubSpot (HubSpot)
  • ConvertKit (ConvertKit)

The above tools can help you determine the effectiveness of your strategy in multiple ways. First, you can use Google Analytics to track the volume of website traffic and identify the demographics of your audience. This information can help you tailor your strategy to reach the right people with the right content at the right time. For example, if you notice that your videos attract a very specific audience, you may decide to create more streamlined mini guides or videos on specific topics within your industry. These short-form videos can be shared on social media and help introduce your business to new audiences while also encouraging existing customers to engage further with your content.

Choosing the right analytics tool or platform can be a daunting task, and this is why we’ve provided you with an overview of the most useful ones. As you might imagine, there are a variety of tools and platforms capable of measuring the success of your strategy. So, if you have a specific tool in mind, feel free to drop us a line in the comments section below!