If you’re looking to grow your business using digital marketing, you might be wondering where to invest your marketing budget. Although there are many tactics you can use, not all of them will be effective for your business. That’s why it’s important to set a marketing budget and stick to it. When you do, you’ll have a better idea of what’s working and what needs to be changed.

What To Watch

You’ll want to keep an eye open for digital marketing terms and phrases to learn more about how to grow your business using digital marketing.

If you’re just starting out, make sure to look at other small businesses to see how they’re using digital marketing to grow and what works and what doesn’t work. By understanding what platforms and what metrics they’re using, you’ll be able to choose the right courses for your business.

Social Media

You can start by looking at your existing social platforms and choosing the ones that work best for your business. It’s a good idea to create separate accounts for your business and personal use. When you do, you’ll be able to easily discern between the two. Create separate boards for your products and customers. It’s also a good idea to use different platforms for different purposes. For example, you can use Instagram to attract new customers and YouTube to grow your mailing list.

Content Creation

If you’re looking for brand awareness and are worried about being found online, consider investing in content creation. With content creation, you’ll be creating various types of content that can be distributed through various platforms. Create content that’s relevant to your target audience and will encourage them to learn more about your business. Some great places to get content ideas are BuzzSumo, Content Samurai, and Hootsuite. When you do, you’ll have a steady stream of engaging content that promotes your business.

Pay Per Click (PPC)

If you’re looking for short-term gains, you might consider investing in pay per click (PPC) marketing. With PPC, you’ll be paying for online ads that appear when a user performs a search or enters a product into the web search bar. When someone clicks on an ad, they’re taken to a landing page where they can learn more about your business or make a purchase. Some great platforms to connect with potential customers through PPC are Google AdWords and Facebook Ads.

Email Marketing

Marketing through email is another great way to reach potential customers. Create emails that are relevant to your target audience and use a free email marketing tool to send them to your contacts. Some great platforms to connect with customers through email are HubSpot and Constant Contact. When you do, you’ll have a steady stream of engaged customers who are already thinking about your business and are more likely to buy from you.

Content Promotion

If you’re looking to grow your business using digital marketing, you might consider investing in content promotion. With content promotion, you’ll be gaining visibility through various platforms with the aim of attracting potential customers. Create content that encourages people to share it and engage with others. Some great platforms to connect with potential customers through content are Scoop.it, Content Marketing Blog, and Hootsuite. When you do, you’ll have a steady stream of engaged customers who are already thinking about your business and are more likely to buy from you.

User Generated Content (UGC)

User generated content (UGC) can also be a great way to engage with people and gain brand awareness. This is where you ask people to share photos or video content that relates to your business. You can also partner with bloggers and influencers to gain buzz and more content in exchange for free products or services. You can find a list of influencers and bloggers who could potentially work with your business on KlientBoost. When you do, you’ll have a steady stream of engaging content that promotes your business.

If you’re looking to grow your business using digital marketing, it’s important to set a marketing budget and stick to it. When you do, you’ll have a better idea of what’s working and what needs to be changed. Good luck out there.