There are so many interesting and rewarding careers in online marketing, but if you want to make sure you end up doing what you love, then here are some of the best online marketing jobs you can aspire to. Hopefully, this will help you make the right choice and enable you to follow your dreams.
Digital Marketing Specialist (Full-time)
A digital marketer is someone who drives marketing strategy and execution for digital platforms (e.g. websites, blogs, social media, etc.). This role is responsible for driving sales and measuring the results of marketing efforts across all platforms.
A digital marketer works closely with the sales team to formulate marketing plans and objectives across platforms, and then manages the campaigns and leads through to close.
The best thing about this role is that it allows you to work remotely without having to worry about office politics, as everything is done online.
Content Marketer
If you’re looking to become an expert in content marketing, then this is the role for you. A content marketer is responsible for creating and distributing compelling content that will attract, engage and delight customers. This involves creating compelling articles, online videos and social media posts around a specific topic or theme – the content then gets distributed across different platforms (online and off) to generate organic traffic. A content marketer is involved in every stage of a product’s life, from initial concept to final launch, and is often titled as a brand’s \”Chief Content Officer.\”
The scope of this role varies but it typically includes creating content that is both commercially viable and of good quality that will engage and retain a target audience, as well as establish a brand’s editorial voice. In addition to content creation, a content marketer also works with other departments (e.g. design, advertising) to ensure that content is accessible to various audiences and usable across all platforms (web, mobile, etc.).
SEM Specialist
So you want to go into search engine marketing (SEM), huh? This is arguably one of the most interesting and rewarding roles in digital marketing, as you get to work with some of the greatest minds in technology to help shape search engine algorithms and structures that determine which results people see when they search for products or services.
A SEM specialist is responsible for performing in-depth keyword research to determine the best terms and phrases to incorporate into a digital marketing campaign, as well as analyzing the effectiveness of past campaigns, identifying key performance indicators and measuring the results of those campaigns.
SEM is all about tweaking algorithms and structures in order to generate more organic traffic to a website, more clicks on a social media post or more purchases on a retail site. Essentially, your goal as a SEM specialist is to drive as much business from organic searches as possible, without the use of paid advertisements (aka, SEO or \”organic search optimization\”).
Online PR Coordinator
An online public relations (PR) coordinator is responsible for planning and executing PR campaigns across various platforms (web, social media, etc.) on behalf of an organization. This involves pitching reporters, bloggers and other media personalities (e.g. popular figures in sports, politics or entertainment) to journalists and writers for publication, and organizing press conferences and other media events. In addition to executing PR campaigns, a PR coordinator also works with stakeholders across the organization to develop and maintain positive corporate images and establish strong brand identities.
This is a role that combines public relations with marketing, as you will be pitching stories to journalists to generate interest in and coverage of the brand. Essentially, in today’s digital age, a PR coordinator is responsible for marketing a brand through traditional and non-traditional media channels (e.g. SEO, social media, etc.).
Digital Marketing Manager
A digital marketing manager is a person who manages the overall digital marketing strategy and budgets of a company or brand. This includes developing and implementing marketing plans and objectives, as well as reviewing and analyzing marketing results, to plan and optimize future campaigns. As a digital marketing manager, you’ll partner with stakeholders across the organization to formulate marketing plans and strategies. In addition, this is a job that demands a high degree of ingenuity, as you will be expected to come up with new ideas that could enhance the brand’s performance and effectively reach its target audience.
The best thing about this role is that it provides you with the opportunity to work remotely (or from home) without having to worry about office politics, as everything is done online. In many cases, a digital marketing manager will be responsible for creating and distributing compelling content that will attract, engage and delight customers, as well as establish a brand’s editorial voice. In addition to content creation, a digital marketing manager is also involved in the tactical aspects of a product’s life cycle, from initial concept to final launch, and is often titled as a brand’s \”Chief Marketing Officer.\”
This is one of the more hands-on roles in digital marketing, as you will be working closely with the engineering team to implement and track marketing efforts across all platforms.
Content Strategist
If you’re looking to become an expert in content strategy, then this is the role for you. A content strategist is responsible for creating and distributing compelling content that will attract, engage and delight customers. This involves creating compelling articles, online videos and social media posts around a specific topic or theme – the content then gets distributed across different platforms (online and off) to generate organic traffic.
A content strategist works closely with the sales team to formulate marketing plans and objectives across platforms, and then manages the campaigns and leads through to close.
The best thing about this role is that it allows you to work remotely without having to worry about office politics, as everything is done online.
In addition to creating and distributing content, a content strategist is responsible for reviewing, analyzing and transforming content into more effective forms as needed. In many cases, a content strategist will be involved in the initial idea stage of a product’s lifecycle, from concept to deployment, and is often titled as a brand’s \”Chief Content Officer.\”
Content Curation
You may have heard of content curation. Well, content curation is when journalists, bloggers and other content creators select content that is relevant to their niche or audience, and republish it on their social media channels or in online magazines.
Basically, as a content curator, you will be in the business of choosing and republishing content that has the potential to be highly influential and engaging for your target audience. In many cases, content curators are responsible for the successful launch of a new product or service, by establishing early rapport with a target audience through engaging content and subsequently securing PR coverage in top tier publications.
The best thing about this role is that it allows you to work remotely without having to worry about office politics, as everything is done online.
Social Media Marketing Specialist
A social media marketer is someone who drives marketing strategy and execution for social media platforms (e.g. Facebook, Twitter, LinkedIn, etc.). This role is similar to a digital marketer, as you will be working with the sales team to formulate marketing plans and objectives across all platforms, as well as analyzing the effectiveness of past campaigns, identifying key performance indicators and measuring the results of those efforts.
A social media marketer is involved in every stage of a product’s life cycle, from initial concept to final launch, and is often titled as a brand’s \”Chief Social Officer.\”
This is a role that combines marketing with social media, as you will be working with stakeholders across the organization to develop and maintain positive corporate images and establish strong brand identities, as well as generating interest in and coverage of the brand via social media platforms (e.g. Twitter, Facebook, LinkedIn, etc.).
A social media marketer is responsible for analyzing and measuring the results of online marketing campaigns, as well as continuously optimizing strategies and improving performance. Additionally, they are usually responsible for creating and distributing compelling content that will attract, engage and delight customers.
Sales Development Representative
A sales development representative is someone who builds and maintains strong relationships with senior management teams, C-suite executives and other decision makers in order to promote and sell a product or service. This involves pitching, presenting and closing deals with decision makers across various industries, building partnerships and distributing your contact’s value (e.g. unique ability to negotiate, influence …).