If you’re looking for a business to grow and scale quickly, consider online marketing. Although the field may be new, the capabilities are endless. You can target the right audience, connect with prospects via email, and track the results of your efforts in one place. In this article, you’ll learn about the ins and outs of one year of online marketing—from establishing your brand to measuring the results of your efforts.
Why Online Marketing?
Traditional marketing, such as radio ads or billboards, reach a fixed audience. To be effective, these channels (and many others) require you to have a large budget and a large number of people in your target audience. Online marketing doesn’t have these restrictions. In theory, you can target the right audience, reach them through digital marketing, and track the results of your efforts with precision.
If you’re looking to grow your business, consider using the web to do so. According to research firm Statista, as of 2021, there were approximately 336 million American adults between the ages of 18 and 24. If you target this demographic, you have the opportunity to reach a huge audience.
How to Market Your Online Business for 1 Year
To succeed as an online marketer, you must first understand the ins and outs of digital marketing and how to use the fundamentals of marketing to your advantage.
Let’s take a look at how to market your online business for 1 year, step by step.
Step one: Create a plan
As a digital marketer, you don’t necessarily need a marketing strategy to succeed. However, you should at least have a general idea of how you will approach marketing across various platforms. Think about the types of content you will create and how you will distribute it. Create a timeline for the year and stick to it.
Thought leaders in your industry may deem it worthy to write an article or conduct a webinar for your target audience. Other thought leaders may choose to tell their stories through videos. Each of these mediums has its pros and cons—from the ease of video distribution to the in-depth analysis that comes with an article.
Consider creating a marketing plan for the year that maps out your strategy for content distribution. You can also use the plan to identify the KPIs (key performance indicators) you will use to measure your success in marketing.
Step two: Create content
As we mentioned above, you don’t necessarily need a solid marketing strategy to be an effective online marketer. You simply need to create content.
But what type of content should you create? The answer is simple- create useful content that will engage your target audience.
You may start with a blog post about something relevant to your industry. If you’re new to this, we recommend you pick a niche and stick to it. If you decide that one year of online marketing is enough, choose a sub-niche of your niche and create blog posts about the following:
- Industry trends
- Creative tips and tricks
- Outsiders’ views
- Inspirational stories
As a fresh new business, you probably don’t have the time to do all of the above. Therefore, consider focusing on just a few areas and create content around those topics.
You can also create videos to accompany your blog posts. The advantages of videos are endless—from simply entertaining your audience to demonstrating how to do certain things in your industry. You can even use a tool like Vidyard to create video content that will engage your target audience.
Step three: Distribute content
Once you have content, the next step is to distribute it. Your distribution strategy will depend on your target audience. But for beginners, we recommend you choose one of the following:
- Scheduled posts
- SEO / Organic marketing
- Email marketing
- Social media
- Video curation
We mentioned above that you don’t necessarily need a marketing strategy to be an effective marketer. The reason is simple- you can’t control how people discover your content. Thus, your job is to create valuable content and let the chips fall where they may.
In addition to content, your distribution toolkit should include the following:
- A website
A website is a place where customers can discover your company and find the information they need. If you already have a website for your business, consider using the above distribution tools to get the most out of it.
A blog is a great place to put content that is regularly updated. The idea is to create a conversation with your audience, and the more you engage with your readers, the more you will grow. Consider creating a blog for your business. Once you have one, use a tool like WordPress to edit and update it regularly with content that will engage your target audience.
Step four: Measure the results of your efforts
If you’re looking for a business to grow and scale quickly, consider using the above-mentioned tools to make your life as an online marketer easier. When you start measuring the results of your efforts, you will see which channels work best for your niche and the type of content you produce. This knowledge will help you refine your strategy for the next year—creating more effective, data-driven content.
After you’ve completed your measurement phase, you can determine whether or not to continue with your chosen marketing plan. If you decide to continue, you can increase your budget for next year and try new tactics.
Choosing a marketing plan is easy. Just make sure that the plan you choose takes into consideration all of the steps discussed above.