Dear Diary,
Yesterday’s #unfiltered Lunch & Learn at Radius was the best yet! We tackled some of the thorniest questions around the topic of social marketing (my new fav way to describe the Thing Formerly Known as Social Media) over incredible food and a near-perfect bottle of Chateauneuf-du-Pape. The Genius was pleased!
In fact, the questions raised and discussions shared were so juicy, that I thought I’d share a few tidbits here. In no particular order…
1. What advice do you have for brands just starting out on Facebook?
Tip #1: Know the platform.
Seriously. The best brands on Facebook are the ones that genuinely know and “get” the platform.
If you haven’t already done so, set up a profile. Invite some friends. Check out some of the popular applications. Snoop. Yes, snoop.
continue reading »
illustration by Matt Hamm
Dear Diary,
It’s no secret that I love Twitter. So imagine my glee when this week’s Time had an iPhone on the cover with this headline: How Twitter Will Change The Way We Live (in 140 characters or less). continue reading »
by wburris
The more popular Twitter becomes, the more often I hear newbies and spectators criticizing, complaining about, or simply poking fun of one of my most favoritest(!) social media tools. I know, I know… nobody wants to hear what kind of muffin I had for breakfast (blueberry) or how regularly I move my bowels continue reading »
Dec17
A lot of folks still don’t “get” Twitter. [And Twitter, meanwhile, still doesn't "get" revenue... but that's another story.] But personally, the Genius L.O.V.E.S. it.
Crowd-sourcing, networking, buzz marketing, and pure entertainment are the top 4 reasons that I personally heart the #1 micro-blogging tool. Here’s another one:
True story.
Earlier this week, I discovered a very nice, comprehensive deck put together by the folks at Ogilvy [I know, surprised me, too!] called Twitter for Business. You might also want to check out this post for some excellent tips on getting personal value out of Twitter; and this post on how not to let corporate lawyers f**k up a good Twitter thang.
Unless you plan to go off the grid sometime soon, I wholeheartedly suggest you take the time to at least edu-macate yourself. And if/when you do start tweetin’, be sure to say hello.
[slideshare id=745515&doc=ogilvypr360ditwitterwebinar-1226501475706032-9&w=425]
