Advice for brands just getting started on Facebook 0

Dear Diary,
Yesterday’s #unfiltered Lunch & Learn at Radius was the best yet! We tackled some of the thorniest questions around the topic of social marketing (my new fav way to describe the Thing Formerly Known as Social Media) over incredible food and a near-perfect bottle of Chateauneuf-du-Pape. The Genius was pleased!
In fact, the questions raised and discussions shared were so juicy, that I thought I’d share a few tidbits here. In no particular order…
1. What advice do you have for brands just starting out on Facebook?
Tip #1: Know the platform.
Seriously. The best brands on Facebook are the ones that genuinely know and “get” the platform.
If you haven’t already done so, set up a profile. Invite some friends. Check out some of the popular applications. Snoop. Yes, snoop.
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