The Secret Diary of a Bonafide Marketing Genius

Yesterday’s WOMMA webinar, where I presented Smart Marketing in a Dumb Economy, generated a lot of excellent questions—including “how do you convince a reluctant executive to experiment with digital and social media?” “Who within an organization ‘owns’ the conversation?” and the infamous “How and what do you measure exactly?”

I did my best to answer each of them—and will post the audio of the webinar as soon as WOMMA makes it available.

But there was one question that came via email after the webinar that I couldn’t resist sharing and answering here. continue reading »

And neither will a really fat media budget… but we’ll get to that…

Two days after returning from the AdAge Digital Conference, I’m still stuck on the Earned vs. Paid Media discussion that kicked off the event. continue reading »

by daniel arnold!

Just got out of the morning session of AdAge Digital Conference where Union Square Ventures’ Fred Wilson discussed the idea that it’s time we start investing in “earned media” in addition to the good ole fashioned paid variety. Then he shared this point of comparison:

Two ad spots during the Superbowl cost roughly $4MM continue reading »