Dear Diary,
Yesterday’s #unfiltered Lunch & Learn at Radius was the best yet! We tackled some of the thorniest questions around the topic of social marketing (my new fav way to describe the Thing Formerly Known as Social Media) over incredible food and a near-perfect bottle of Chateauneuf-du-Pape. The Genius was pleased!
In fact, the questions raised and discussions shared were so juicy, that I thought I’d share a few tidbits here. In no particular order…
1. What advice do you have for brands just starting out on Facebook?
Tip #1: Know the platform.
Seriously. The best brands on Facebook are the ones that genuinely know and “get” the platform.
If you haven’t already done so, set up a profile. Invite some friends. Check out some of the popular applications. Snoop. Yes, snoop.
continue reading »
Dear Diary,
Is it me or does it seem like a lot of marketers have lost their way lately?
Don’t get me wrong. I recognize that what was once a pretty simple discipline has become remarkably complicated thanks to competitive pressure, media fragmentation, technological advancement, migration from one screen to three, the rise of the Digital Native, globalization, broadband, and the extinction of the Dodo. Still, marketing does not need to be so complicated… continue reading »
Yesterday’s WOMMA webinar, where I presented Smart Marketing in a Dumb Economy, generated a lot of excellent questions—including “how do you convince a reluctant executive to experiment with digital and social media?” “Who within an organization ‘owns’ the conversation?” and the infamous “How and what do you measure exactly?”
I did my best to answer each of them—and will post the audio of the webinar as soon as WOMMA makes it available.
But there was one question that came via email after the webinar that I couldn’t resist sharing and answering here. continue reading »
Apr10
And neither will a really fat media budget… but we’ll get to that…
Two days after returning from the AdAge Digital Conference, I’m still stuck on the Earned vs. Paid Media discussion that kicked off the event. continue reading »
by daniel arnold!
Just got out of the morning session of AdAge Digital Conference where Union Square Ventures’ Fred Wilson discussed the idea that it’s time we start investing in “earned media” in addition to the good ole fashioned paid variety. Then he shared this point of comparison:
Two ad spots during the Superbowl cost roughly $4MM continue reading »
by murplej@ne - under deconstruction
I guess this is “old news,” as the data I’m about to share comes from a 2007 IBM Global Business Services study (aptly titled “The end of advertising as we know it”)—but perhaps that makes it even more compelling. Here goes:
71% of the 2400 consumers surveyed across five countries said they spend >2 hours/day on the Internet—not including continue reading »
Jun17
While the term “Web 2.0″ has become rather cliche, it’s ugly step-children, Marketing 2.0, PR 2.0, Branding 2.0, Advertising 2.0, and (Dear God) Business 2.0 are just beginning to see their days in the sun.
Unfortunately, there’s a gigantic gap between coining a term and embodying it—and thus we hear a lot of talk and see very few results on any of the above fronts (though the Genius does her best to chronicle those rare gems that do).
Today’s Bonafide Genius Awards go—for better or worse—to two shining examples in the “talk” category. (It seems my search for examples of “results” this week has been fruitless.) Clever, pointed, entertaining, and spot-on in their articulation of the industry cross-roads that smart marketing pros are responding to, they’re shining examples of how dull, cliche terms get a new shine when someone puts a little Genius into their message.
Congrats to Openhere for The Break Up and Paul Isakson of space150 for What’s Next in Marketing & Advertising.
Advertising 2.0 Genius (a.k.a. “The Break-Up”)
[youtube=http://www.youtube.com/watch?v=D3qltEtl7H8]
Marketing 2.0 Strategy (a.k.a. “What’s Next in Marketing & Advertising”)
[slideshare id=318143&doc=whats-next-in-marketing-advertising-1206247156803190-3&w=425]
P.S. A good number of you (the smarter ones, that is) have already seen these, but for the rest of you… watch and learn.
