The Secret Diary of a Bonafide Marketing Genius is neither "secret" nor "bonafide"—but we won't tell if you don't. It is, however, written by one Marta Kagan, Managing Director, US, for integrated marketing agency Espresso (the Brand Infiltration specialists).
I'd like to state for the record that I'm not nearly as obnoxious in person as I pretend to be on this blog.