The Secret Diary of a Bonafide Marketing Genius

Dear Diary,
Is it me or does it seem like a lot of marketers have lost their way lately?

Don’t get me wrong. I recognize that what was once a pretty simple discipline has become remarkably complicated thanks to competitive pressure, media fragmentation, technological advancement, migration from one screen to three, the rise of the Digital Native, globalization, broadband, and the extinction of the Dodo. Still, marketing does not need to be so complicated…   continue reading »

by Balakov

FACT: Online advertising click-through rates now average about .01%.

FACT: 73% of web users have left a favorite website because of intrusive or annoying ads. That number exceeds continue reading »

by murplej@ne - under deconstruction

I guess this is “old news,” as the data I’m about to share comes from a 2007 IBM Global Business Services study (aptly titled “The end of advertising as we know it”)—but perhaps that makes it even more compelling. Here goes:

71% of the 2400 consumers surveyed across five countries said they spend >2 hours/day on the Internet—not including continue reading »