Jun26
Dear Diary,
I’m not the first or only marketing genius to point out that if the average person is exposed to [bombarded with?] 3000 to 5000 ads or marketing messages each and every day, then it’s highly unlikely that an average, run-of-the-mill billboard, flyer, banner ad, postcard, TV commercial, radio spot, etcetera! will yield much of a result—since it’s not very likely to be remembered.
Given these pitiful odds, The Marketing Genius suggests, quite strongly, that you either:
a) Spare us (and yourself) the agony of enduring another piss-poor ad campaign. Instead, try donating all those marketing dollars to a nonprofit? Or just set them on fire and roast some marshmallows, why don’t you? Really, it will be so much less painful than putting up with that mediocre crap that litters the streets and screens [*sigh*]; or…
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Oct25
I’m not a big fan of serial killers—or TV shows that glorify them—but I can & do appreciate a guerrilla marketing campaign that’s totally killer ;). And this one is.
Brought to you by the same Geniuses who used custom-made fountains spitting fake blood to promote last season’s Dexter premier, this display of Dexter-ous marketing featured fake “pop-up” newsstands (in high-traffic spots like Central Park, outside LA’s Kodak Theater, and San Francisco’s Union square) filled with mock issues of major mags like GQ, Rolling Stone, and The New Yorker, all featuring Dexter, of course, as the cover Babe, and clever headlines like “Killer Tips” and “He’s Got a Way With Murder”.
To complete the blood-curdling experience, each newsstand carried snacks exclusively wrapped in—what else?—blood-red packaging.
Clever? Yes. But did this [literally] outside-the-box campaign yield equally noticeable results?
Apparently so. Media Bistro reports that the ratings for the show’s season premiere were up 21% over last year’s—making it the most-watched premiere of a drama on the network since 2004.
In a world of media-and-advertising-oversaturation, I’d say that’s a bloody good outcome!
