Forget unremarkable ads. Try creating remarkable experiences. Please. 1
Dear Diary,
I’m not the first or only marketing genius to point out that if the average person is exposed to [bombarded with?] 3000 to 5000 ads or marketing messages each and every day, then it’s highly unlikely that an average, run-of-the-mill billboard, flyer, banner ad, postcard, TV commercial, radio spot, etcetera! will yield much of a result—since it’s not very likely to be remembered.
Given these pitiful odds, The Marketing Genius suggests, quite strongly, that you either:
a) Spare us (and yourself) the agony of enduring another piss-poor ad campaign. Instead, try donating all those marketing dollars to a nonprofit? Or just set them on fire and roast some marshmallows, why don’t you? Really, it will be so much less painful than putting up with that mediocre crap that litters the streets and screens [*sigh*]; or…
