The Secret Diary of a Bonafide Marketing Genius

Hallelujah, a big brand that understands that The Future is Digital!!!!

Hats off to CMO Barry Judge and his team for waking up and smelling the roses, as it were. Hopefully, it’s contagious ;).

Dear Diary,

How many times can I reiterate this simple point? You get what you pay for. You get what you pay for. You get what you pay for.

No, wait… sometimes you get LESS. But you certainly never get MORE. So… there you go.

by kalandrakas

Dear Diary,

Is it me or does it seem odd that while 88% of marketers are using social media to “promote their brands” and “engage with consumers”, 2/3 don’t have a clue what the f*#! that means??? continue reading »

Yesterday’s WOMMA webinar, where I presented Smart Marketing in a Dumb Economy, generated a lot of excellent questions—including “how do you convince a reluctant executive to experiment with digital and social media?” “Who within an organization ‘owns’ the conversation?” and the infamous “How and what do you measure exactly?”

I did my best to answer each of them—and will post the audio of the webinar as soon as WOMMA makes it available.

But there was one question that came via email after the webinar that I couldn’t resist sharing and answering here. continue reading »

I’ve been meaning to post this for a week, then the smarties at NotCot.org beat me to it [*sigh*]. It’s a bit of Genius from Espresso’s very own Brian Kroeker, Senior Art Director & Jimmy Fallon look-alike [had to do it, Bri].

The task? Create a simple moving notice for an engineering firm.
The challenge? Make it inventive. Make it memorable. Make it worth talking about.
The genius? All of the above and more!

And now, for a moment of shameless self-promotion…

“Moving notice for an engineering firm” doesn’t exactly sound like a super-sexy, super-creative project for a Brand Infiltration agency like Espresso… and yet, the final product IS. Now apply that principle to YOUR current marketing challenges… and imagine what Espresso could do for YOU.

by wburris

The more popular Twitter becomes, the more often I hear newbies and spectators criticizing, complaining about, or simply poking fun of one of my most favoritest(!) social media tools. I know, I know… nobody wants to hear what kind of muffin I had for breakfast (blueberry) or how regularly I move my bowels continue reading »

by Balakov

FACT: Online advertising click-through rates now average about .01%.

FACT: 73% of web users have left a favorite website because of intrusive or annoying ads. That number exceeds continue reading »

I know it may surprise some of you to learn that The Genius is actually a relentless optimist. Critical as I may sometimes be, the truth is I have a natural tendency to look for the positive in people and situations. It’s just not as entertaining to write about the nice stuff. Sorry.

Given my optimistic nature, it’s been rather annoying to watch tv, read magazines, or even make small talk with my neighbors lately—because everyone has their panties jammed waaaaaaay up their @#$*! as a result of “the current economic situation” [insert melodramatic music here]. continue reading »

And neither will a really fat media budget… but we’ll get to that…

Two days after returning from the AdAge Digital Conference, I’m still stuck on the Earned vs. Paid Media discussion that kicked off the event. continue reading »

by daniel arnold!

Just got out of the morning session of AdAge Digital Conference where Union Square Ventures’ Fred Wilson discussed the idea that it’s time we start investing in “earned media” in addition to the good ole fashioned paid variety. Then he shared this point of comparison:

Two ad spots during the Superbowl cost roughly $4MM continue reading »