The Secret Diary of a Bonafide Marketing Genius

Hallelujah, a big brand that understands that The Future is Digital!!!!

Hats off to CMO Barry Judge and his team for waking up and smelling the roses, as it were. Hopefully, it’s contagious ;).

Dear Diary,

How many times can I reiterate this simple point? You get what you pay for. You get what you pay for. You get what you pay for.

No, wait… sometimes you get LESS. But you certainly never get MORE. So… there you go.

by wburris

The more popular Twitter becomes, the more often I hear newbies and spectators criticizing, complaining about, or simply poking fun of one of my most favoritest(!) social media tools. I know, I know… nobody wants to hear what kind of muffin I had for breakfast (blueberry) or how regularly I move my bowels continue reading »

Honestly, I’ve never even heard of Durex… then again, I’m not exactly their target market. But this little piece of marketing genius practically made me pee myself. It’s NSFW, but then that’s true about most things I post on this blog, right?

Note: Turn up the volume when you watch this, the sound effects are precious.

It’s not a bird. It’s not a plane. It’s… Ad Guy.

[I particularly enjoy their approach to making copies. Thanks, "Marc with a C."]