The Secret Diary of a Bonafide Marketing Genius

illustration by Matt Hamm

Dear Diary,
It’s no secret that I love Twitter. So imagine my glee when this week’s Time had an iPhone on the cover with this headline: How Twitter Will Change The Way We Live (in 140 characters or less). continue reading »

by wburris

The more popular Twitter becomes, the more often I hear newbies and spectators criticizing, complaining about, or simply poking fun of one of my most favoritest(!) social media tools. I know, I know… nobody wants to hear what kind of muffin I had for breakfast (blueberry) or how regularly I move my bowels continue reading »

A lot of folks still don’t “get” Twitter. [And Twitter, meanwhile, still doesn't "get" revenue... but that's another story.] But personally, the Genius L.O.V.E.S. it.

Crowd-sourcing, networking, buzz marketing, and pure entertainment are the top 4 reasons that I personally heart the #1 micro-blogging tool. Here’s another one:

True story.

Earlier this week, I discovered a very nice, comprehensive deck put together by the folks at Ogilvy [I know, surprised me, too!] called Twitter for Business. You might also want to check out this post for some excellent tips on getting personal value out of Twitter; and this post on how not to let corporate lawyers f**k up a good Twitter thang.

Unless you plan to go off the grid sometime soon, I wholeheartedly suggest you take the time to at least edu-macate yourself. And if/when you do start tweetin’, be sure to say hello.

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