Hard to believe it has been a whole year since I first suggested that ready or not, the social media train is leaving the f**king station (remember that? Ah, sweet nostalgia…). Since then, the train seems to have only accelerated. Now, the fastest growing demographic on Facebook is over the age of 35, Oprah’s on Twitter, and the Leader of the Free World was able to mobilize a grass roots movement that rewrote history.
The only problem with sharing the presentation with you, Diary, is this: I may be a bonafide marketing genius, but apparently I am not a WordPress genius, as evidenced by the fact that I can’t figure out how to embed my latest, greatest masterpiece here for you to enjoy.
*sigh*
So for now, I’ll have to just leave a link here and hope that you’re curious enough to click it.
In November of 2007, the marketing Genius whom you know and love (MOI!) wrote an entry entitled Search vs. Social Media Smackdown, Round 2 in which I made, in my oh-so-humble opinion, a very compelling case for taking one’s SEM blinders off and dipping a brave little toe into the murky waters of social media.
At the time, of course I was unequivocally sick of search engine marketing with it’s CPCs and CPAs and various other annoying acronyms [blech!]. While I still find the acronyms and the tediousness of setting up and managing a successful search campaign quite excruciating, I have amended my view on which tactic wins “the smackdown”. In fact, I am now 150% certain that the two are not mortal enemies… but soul mates!
Yesterday, I had the pleasure of speaking at Social Media Breakfast #14 on the timely topic of “Social Media Overload.” I’ll admit, I was tempted to call my presentation “What the F**K is Social Media Overload?” —but as a marketing genius, I decided it’s best not to play the One Trick Pony card.
I’m sorry you missed it, Diary. It was a spankin’ good time. And since I’d hate for you to feel left out, I’m posting the “transcript” below. Enjoy!
***
BEGIN TRANSCRIPT!
Has this ever happened to you?
Or someone you love?
One minute, they’re quietly updating their Twitter status… checking out their friend’s baby shower pictures on Flickr… or taking one of those fun “which celebrity boyfriend would you be” quizzes on Facebook… when suddenly they see a Tweet about a must-see YouTube video and BAM!, just like that, their head explodes.
Yesterday’s WOMMA webinar, where I presented Smart Marketing in a Dumb Economy, generated a lot of excellent questions—including “how do you convince a reluctant executive to experiment with digital and social media?” “Who within an organization ‘owns’ the conversation?” and the infamous “How and what do you measure exactly?”
I did my best to answer each of them—and will post the audio of the webinar as soon as WOMMA makes it available.
But there was one question that came via email after the webinar that I couldn’t resist sharing and answering here. continue reading »
And neither will a really fat media budget… but we’ll get to that…
Two days after returning from the AdAge Digital Conference, I’m still stuck on the Earned vs. Paid Media discussion that kicked off the event. continue reading »
The Secret Diary of a Bonafide Marketing Genius is neither "secret" nor "bonafide"—but we won't tell if you don't. It is, however, written by one Marta Kagan, Managing Director, US, for integrated marketing agency Espresso (the Brand Infiltration specialists).
I'd like to state for the record that I'm not nearly as obnoxious in person as I pretend to be on this blog.
