If I didn’t love my iPhone so much, I would probably find all this brew-ha-ha around the unprecedented success of the iTunes App Store a tad annoying.
But I do love my iPhone.
And I’m a big fan of the apps we’ve created here at Viximo, particularly TrueFlirt.
And you can’t disagree with the numbers:
- 17 million iPhones sold
- 500 million apps downloaded (SINCE JULY!)
- $1 Million/day in iPhone app sales
- 93% of iPhone users have used the App Store
- 3/4 have 5 or more apps on their device
To quote Jim Goldman of CNBC:
“The potential of this store seems enormous, and its success seems to be gaining momentum far more quickly than even the most optimistic analysts out there projected.”
As a marketer, I think these numbers are pretty damn compelling. As a Genius, I think there’s a massive opportunity for brands to reach a highly desirable market segment (think young, rich, and tech-savvy!)—and keep them engaged on a device that is personal, novel, ubiquitous, and downright sexy.
And lest you think that branded iPhone apps are merely a flashy new “branding gimmick,” consider that said gimmick is being broadcast on a device where shopping and sharing are literally a click away.
Want to hear more? Check this out:
Those of you smart enough to want a closer look at this opportunity, check out VixML.com. Believe it or not, we’re actually GIVING AWAY access to the iPhone content authoring tool that TechCrunch calls “revolutionary”.
Of course, if you’d rather have us build you an app, we can do that, too. Either way, I suggest you get off your keister and start thinking about how NOT to let this goldmine pass you by.
