The Secret Diary of a Bonafide Marketing Genius

Dear Diary,
Is it me or does it seem like a lot of marketers have lost their way lately?

Don’t get me wrong. I recognize that what was once a pretty simple discipline has become remarkably complicated thanks to competitive pressure, media fragmentation, technological advancement, migration from one screen to three, the rise of the Digital Native, globalization, broadband, and the extinction of the Dodo. Still, marketing does not need to be so complicated…   continue reading »

I’ve been meaning to post this for a week, then the smarties at NotCot.org beat me to it [*sigh*]. It’s a bit of Genius from Espresso’s very own Brian Kroeker, Senior Art Director & Jimmy Fallon look-alike [had to do it, Bri].

The task? Create a simple moving notice for an engineering firm.
The challenge? Make it inventive. Make it memorable. Make it worth talking about.
The genius? All of the above and more!

And now, for a moment of shameless self-promotion…

“Moving notice for an engineering firm” doesn’t exactly sound like a super-sexy, super-creative project for a Brand Infiltration agency like Espresso… and yet, the final product IS. Now apply that principle to YOUR current marketing challenges… and imagine what Espresso could do for YOU.

Honestly, I’ve never even heard of Durex… then again, I’m not exactly their target market. But this little piece of marketing genius practically made me pee myself. It’s NSFW, but then that’s true about most things I post on this blog, right?

Note: Turn up the volume when you watch this, the sound effects are precious.

This is what they meant when they said, “A picture is worth a thousand words.”

Because he writes things like this:

Note to Bill Gates
I’ve done all my Windows updates, Bill, but when I type “Obama” (as immediately above and preceding) I get the infamous wavy red underlining—which suggests that I replace Obama with “Osama.”

(from a December 10, 2008 blog post)

And like this:

Measure division-level bosses on “crazy-assed experiments” (plus Wexner Rule—no screw-ups is Black Mark); and Daniels Rule—”Reward excellent failures, punish mediocre successes” (!!!)

(from The New Old Basics slide presentation)

There are few Geniuses out there [ahem] as outspoken, colorful, or timeless as Mr WOW! himself. If you’re not a fan yet, you should be.

Isn’t that refreshing?
[source = The BEAST: America's Best Fiend]

Thanks to Kellypuffs for bringing this to my attention.

I’m particularly drawn to this product description:

“Our cargo baskets are pretty sweet items. Unfortunately, that can breed envy in the hearts of unscrupulous people whose vile thievery must be stopped.

• SKS lock cores included standard
• Derive sadistic pleasure by foiling thievery