Jul22
Yes, that’s right, Diary. The mile-high club. And I’m bragging about it. On the interwebs!
Why would I, a Genius, and a married woman with two f**king amazing children, [and a mouth like a sailor] brag about a sexual conquest at 30,000 feet?
Well… because it will get me GREAT SEO rankings, that’s why!
And also, I am not actually referring to a sexual conquest. I am referring to the fact that I am officially BLOGGING, emailing, Twittering, Facebooking, Flickring, and otherwise CONNECTING… at 30,000 feet. continue reading »
Jun26
Dear Diary,
I’m not the first or only marketing genius to point out that if the average person is exposed to [bombarded with?] 3000 to 5000 ads or marketing messages each and every day, then it’s highly unlikely that an average, run-of-the-mill billboard, flyer, banner ad, postcard, TV commercial, radio spot, etcetera! will yield much of a result—since it’s not very likely to be remembered.
Given these pitiful odds, The Marketing Genius suggests, quite strongly, that you either:
a) Spare us (and yourself) the agony of enduring another piss-poor ad campaign. Instead, try donating all those marketing dollars to a nonprofit? Or just set them on fire and roast some marshmallows, why don’t you? Really, it will be so much less painful than putting up with that mediocre crap that litters the streets and screens [*sigh*]; or…
continue reading »
Yesterday’s WOMMA webinar, where I presented Smart Marketing in a Dumb Economy, generated a lot of excellent questions—including “how do you convince a reluctant executive to experiment with digital and social media?” “Who within an organization ‘owns’ the conversation?” and the infamous “How and what do you measure exactly?”
I did my best to answer each of them—and will post the audio of the webinar as soon as WOMMA makes it available.
But there was one question that came via email after the webinar that I couldn’t resist sharing and answering here. continue reading »
I’ve been meaning to post this for a week, then the smarties at NotCot.org beat me to it [*sigh*]. It’s a bit of Genius from Espresso’s very own Brian Kroeker, Senior Art Director & Jimmy Fallon look-alike [had to do it, Bri].
The task? Create a simple moving notice for an engineering firm.
The challenge? Make it inventive. Make it memorable. Make it worth talking about.
The genius? All of the above and more!
And now, for a moment of shameless self-promotion…
“Moving notice for an engineering firm” doesn’t exactly sound like a super-sexy, super-creative project for a Brand Infiltration agency like Espresso… and yet, the final product IS. Now apply that principle to YOUR current marketing challenges… and imagine what Espresso could do for YOU.
