The Secret Diary of a Bonafide Marketing Genius

Dear Diary,
Is it me or does it seem like a lot of marketers have lost their way lately?

Don’t get me wrong. I recognize that what was once a pretty simple discipline has become remarkably complicated thanks to competitive pressure, media fragmentation, technological advancement, migration from one screen to three, the rise of the Digital Native, globalization, broadband, and the extinction of the Dodo. Still, marketing does not need to be so complicated…   continue reading »

Hallelujah, a big brand that understands that The Future is Digital!!!!

Hats off to CMO Barry Judge and his team for waking up and smelling the roses, as it were. Hopefully, it’s contagious ;).

Dear Diary,

How many times can I reiterate this simple point? You get what you pay for. You get what you pay for. You get what you pay for.

No, wait… sometimes you get LESS. But you certainly never get MORE. So… there you go.

Yesterday’s WOMMA webinar, where I presented Smart Marketing in a Dumb Economy, generated a lot of excellent questions—including “how do you convince a reluctant executive to experiment with digital and social media?” “Who within an organization ‘owns’ the conversation?” and the infamous “How and what do you measure exactly?”

I did my best to answer each of them—and will post the audio of the webinar as soon as WOMMA makes it available.

But there was one question that came via email after the webinar that I couldn’t resist sharing and answering here. continue reading »

And neither will a really fat media budget… but we’ll get to that…

Two days after returning from the AdAge Digital Conference, I’m still stuck on the Earned vs. Paid Media discussion that kicked off the event. continue reading »

by daniel arnold!

Just got out of the morning session of AdAge Digital Conference where Union Square Ventures’ Fred Wilson discussed the idea that it’s time we start investing in “earned media” in addition to the good ole fashioned paid variety. Then he shared this point of comparison:

Two ad spots during the Superbowl cost roughly $4MM continue reading »

If you think Chicken Little is just letting off some steam, think again. This sh*t is bananas, people. And not in a sassy, Gwen Stefani kind of way.

What am I talking about? The massive, apocalyptic upheaval taking place across the media industry right now… the realization of the Chaos Scenario.

[insert melodramatic sound effect here] continue reading »

by murplej@ne - under deconstruction

I guess this is “old news,” as the data I’m about to share comes from a 2007 IBM Global Business Services study (aptly titled “The end of advertising as we know it”)—but perhaps that makes it even more compelling. Here goes:

71% of the 2400 consumers surveyed across five countries said they spend >2 hours/day on the Internet—not including continue reading »

Honestly, I’ve never even heard of Durex… then again, I’m not exactly their target market. But this little piece of marketing genius practically made me pee myself. It’s NSFW, but then that’s true about most things I post on this blog, right?

Note: Turn up the volume when you watch this, the sound effects are precious.

This is what they meant when they said, “A picture is worth a thousand words.”