Forget unremarkable ads. Try creating remarkable experiences. Please. 1
Dear Diary,
I’m not the first or only marketing genius to point out that if the average person is exposed to [bombarded with?] 3000 to 5000 ads or marketing messages each and every day, then it’s highly unlikely that an average, run-of-the-mill billboard, flyer, banner ad, postcard, TV commercial, radio spot, etcetera! will yield much of a result—since it’s not very likely to be remembered.
Given these pitiful odds, The Marketing Genius suggests, quite strongly, that you either:
a) Spare us (and yourself) the agony of enduring another piss-poor ad campaign. Instead, try donating all those marketing dollars to a nonprofit? Or just set them on fire and roast some marshmallows, why don’t you? Really, it will be so much less painful than putting up with that mediocre crap that litters the streets and screens [*sigh*]; or…
b) Put on your Big Girl panties and do something truly memorable for a change.
Really, it IS that simple :).
Now when I say memorable, Diary, I mean forget advertising for one blessed minute. Forget marketing, too. Think EXPERIENCE. Create something that will surprise, entertain, enrich, and/or enlighten us. Hell, you’re better off enraging us than going quietly into the night.
But what do I know? I’m ONLY a Marketing Genius!
For inspiration, here are a few examples of memorable experiences that are in fact actually ads—ads that you’ll talk about, blog about, laugh about, gasp about, and definitely, most certainly REMEMBER.
Enjoy!
1) Wash the blood off your hands!
2) Perfect for the NHL Beard-a-Thon, no?
3) Yeah, I do wish.
4) Rapunzel, Rapunzel! Buy some Pantene!
One other thought, Diary. Given the recent rash of HORRENDOUS customer service I’ve endured, I will add this morsel of wisdom to my recommendations above:
Don’t waste a penny on marketing or advertising till you get the service thing right.
Honestly.
In fact, I firmly believe that the day when every company provides DECENT customer service, world peace will immediately ensue.
And the day that every company provides AWESOME customer service? The friggin’ second coming of Christ.
Until then, let’s face it, we’ll probably have to endure a lot more crappy ads.
[...] my dear Diary, is why I made that big fuss a few weeks ago about focusing more on creating amazing “experiences̶… Who the f**k cares how amazing your advertising is [...]