The Secret Diary of a Bonafide Marketing Genius

by Balakov

FACT: Online advertising click-through rates now average about .01%.

FACT: 73% of web users have left a favorite website because of intrusive or annoying ads. That number exceeds 84% amidst web users aged 25-34.

FACT: Social networking is officially more popular than email. Hell, even Oprah is on Twitter now (*though notably, she only follows/replies to other celebrities).

My point? For those of us in the advertising industry, it’s not business as usual. For brands—and that would be all of them—who depend on advertising to sell product… it’s time to rethink your strategy.

It’s time to stop investing so much time, energy, and cash into making “really great ads!”… and focus more on making really great products.

It’s time for agencies to stop worrying so much about “killer creative” and industry awards… and focus more on creating really great experiences.

It’s time… for a little Brand Infiltration.

“What the f**k is Brand Infiltration?!”

So glad you asked!

Please to click through the following presentation. Oh—and you might want to put on some sun glasses first, lest you be blinded by the sheer brilliance of it.

Ha!