Comments on: The end of advertising as we know it? http://bonafidemarketinggenius.com/2009/03/24/the-end-of-advertising-as-we-know-it/#utm_source=feed&utm_medium=feed&utm_campaign=feed Sun, 14 Mar 2010 11:44:24 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: The sky is falling! The sky is falling! « The Secret Diary of a Bonafide Marketing Genius http://bonafidemarketinggenius.com/2009/03/24/the-end-of-advertising-as-we-know-it/comment-page-1/#comment-351 The sky is falling! The sky is falling! « The Secret Diary of a Bonafide Marketing Genius Wed, 25 Mar 2009 15:00:57 +0000 http://bonafidemarketinggenius.com/?p=470#comment-351 [...] posting yesterday’s “The end of advertising as we know it” piece, I sat down to read the March 23 edition of Ad Age, which just arrived on my doorstep [...] [...] posting yesterday’s “The end of advertising as we know it” piece, I sat down to read the March 23 edition of Ad Age, which just arrived on my doorstep [...]

]]> By: mzkagan http://bonafidemarketinggenius.com/2009/03/24/the-end-of-advertising-as-we-know-it/comment-page-1/#comment-350 mzkagan Wed, 25 Mar 2009 12:07:58 +0000 http://bonafidemarketinggenius.com/?p=470#comment-350 @Mojave - right on! I would just add (in my typical button-pushing style) that it's not just a needle shift, it's a seismic one. Buckle up, kids. @Mojave - right on! I would just add (in my typical button-pushing style) that it’s not just a needle shift, it’s a seismic one. Buckle up, kids.

]]> By: Mojave http://bonafidemarketinggenius.com/2009/03/24/the-end-of-advertising-as-we-know-it/comment-page-1/#comment-348 Mojave Tue, 24 Mar 2009 21:33:36 +0000 http://bonafidemarketinggenius.com/?p=470#comment-348 Great points, sounds like we are on the same wavelength. I feel very strongly that the needle is shifting towards this new model, and it requires a whole new mindset for brand mangers. I was working for the big interactive agencies and left to start Mojave three years ago because I saw this fundamental shift in how people consume media. Our mantra covers some the same ground as your POV: http://www.mojaveinteractive.com/about Great points, sounds like we are on the same wavelength. I feel very strongly that the needle is shifting towards this new model, and it requires a whole new mindset for brand mangers.

I was working for the big interactive agencies and left to start Mojave three years ago because I saw this fundamental shift in how people consume media. Our mantra covers some the same ground as your POV:

http://www.mojaveinteractive.com/about

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