The Secret Diary of a Bonafide Marketing Genius

In an effort to be a little more ‘regular’ about this blogging thing, The Genius is experimenting with a weekly “What’s on the radar?” post. This here’s the first. Let me know what you think, ‘k? [as if I care]

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WHAT’S ON THE RADAR?
FEB 15 EDITION

1. Facebook is gaining on MySpace—especially in the  over 30 age group. In fact, Facebook’s over 30 growth is booming at around 24% per category, while their under 30 growth remains stagnant. MySpace continues to dominate in the high school & college age groups. More fascinating data on the Facebook v. MySpace showdown from Techno//Marketer Matt Dickman>>
   
2. The iTunes App Store looks to be a $1 Billion cash-cow by the end of 2009, with over 500 million app downloaded already—200 million of which happened over the past 6 weeks. Think Apple execs will stimulate the economy with their 30% cut of that? More on The Little App Store That Could from CNBC’s Jim Goldman >>
3. Apps of the Week: Drync (because I like to) and AllRecipes.com Dinner Spinner (because I’m lazy)
   
4. This adorable lesbian makes videos. They’re not about anything. Well… they’re about her. Just talking, basically. About whatever. It’s the kind of YouTube sh*t I would normally roll my eyes at or just… ignore. And yet… I CANT STOP WATCHING!!!!!
5. About half of 13-19 year-olds say they “would die” without their mobile phones. Oh, the drama!!!! This and more not-to-be-missed data in Harris Interactive’s “Generation Unplugged” report >>

And now… back to normal weekend Genius stuff.

Martini, anyone?