Comments on: The Holy Grail of Marketing http://bonafidemarketinggenius.com/2008/12/09/the-holy-grail-of-marketing/#utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 11 Mar 2010 13:22:49 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: mzkagan http://bonafidemarketinggenius.com/2008/12/09/the-holy-grail-of-marketing/comment-page-1/#comment-313 mzkagan Thu, 11 Dec 2008 16:19:00 +0000 http://bonafidemarketinggenius.com/?p=224#comment-313 Thanks, Michael! ;) Good call, Mary! Thanks, Michael! ;)
Good call, Mary!

]]> By: Arthur http://bonafidemarketinggenius.com/2008/12/09/the-holy-grail-of-marketing/comment-page-1/#comment-312 Arthur Wed, 10 Dec 2008 16:33:08 +0000 http://bonafidemarketinggenius.com/?p=224#comment-312 Brr, but real! Brr, but real!

]]> By: mary wynne-wynter http://bonafidemarketinggenius.com/2008/12/09/the-holy-grail-of-marketing/comment-page-1/#comment-311 mary wynne-wynter Wed, 10 Dec 2008 15:50:18 +0000 http://bonafidemarketinggenius.com/?p=224#comment-311 Excellent reality and grounding check - thanks. I'd also add differentiation to the list. To quote Dale Dauten: "Different isn't always better, but better is always different." Excellent reality and grounding check - thanks. I’d also add differentiation to the list. To quote Dale Dauten: “Different isn’t always better, but better is always different.”

]]> By: Will Gibney http://bonafidemarketinggenius.com/2008/12/09/the-holy-grail-of-marketing/comment-page-1/#comment-310 Will Gibney Wed, 10 Dec 2008 13:43:09 +0000 http://bonafidemarketinggenius.com/?p=224#comment-310 Completely agree. It would be great to share some ideas on how people can change there approach? Personally, our company took the approach of educating and providing information and real value. It was a real change in our approach. Yes, some of competitors will pick us some info but sharing our best practices actually positions us as building more credability. We used a blog as the primary mode of communication. Funny as one of your slide decks mentioned how a blog adds more credability to your company. Thanks for making social media entertaining! Will. Completely agree. It would be great to share some ideas on how people can change there approach? Personally, our company took the approach of educating and providing information and real value. It was a real change in our approach. Yes, some of competitors will pick us some info but sharing our best practices actually positions us as building more credability. We used a blog as the primary mode of communication. Funny as one of your slide decks mentioned how a blog adds more credability to your company.
Thanks for making social media entertaining!

Will.

]]> By: Matt Granfield http://bonafidemarketinggenius.com/2008/12/09/the-holy-grail-of-marketing/comment-page-1/#comment-309 Matt Granfield Tue, 09 Dec 2008 23:45:44 +0000 http://bonafidemarketinggenius.com/?p=224#comment-309 I believe social media is the holy grail, but there are plenty of brands and products that people simply don't talk about because they're not very interested. That's when you need advertising (or the creative minds at an advertising agency) to kick-start the conversations. See also: http://www.womma.org/blog/2008/12/the-future-of-advertising-in-a-word-of-mouth-era/ I believe social media is the holy grail, but there are plenty of brands and products that people simply don’t talk about because they’re not very interested. That’s when you need advertising (or the creative minds at an advertising agency) to kick-start the conversations.

See also: http://www.womma.org/blog/2008/12/the-future-of-advertising-in-a-word-of-mouth-era/

]]> By: Michael Daehn http://bonafidemarketinggenius.com/2008/12/09/the-holy-grail-of-marketing/comment-page-1/#comment-308 Michael Daehn Tue, 09 Dec 2008 18:00:06 +0000 http://bonafidemarketinggenius.com/?p=224#comment-308 Spot on! Good marketing theory covers the IMC tools- Integrated Marketing Communications. That means multiple tools working together to spread your message. Not every tool is right for every job, but the more appropriate tools you can use the better because they build on each other. Markets diverge and so does marketing. That's why we will be adding new tools, not necessarily getting rid of the old ones. Sure we may use print and TV less because we have other options, but they will still be around and useful in some situations. Shoot, we still use radio and telegrams. The challenge for the marketer is to either get a top level view of them all and coordinate a team to use them, or to delve deep into a niche area and be an expert on one thing. Cool blog, and thanks for not stealing my name ;) Michael "marketingenious" Daehn Spot on! Good marketing theory covers the IMC tools- Integrated Marketing Communications. That means multiple tools working together to spread your message. Not every tool is right for every job, but the more appropriate tools you can use the better because they build on each other.

Markets diverge and so does marketing. That’s why we will be adding new tools, not necessarily getting rid of the old ones. Sure we may use print and TV less because we have other options, but they will still be around and useful in some situations. Shoot, we still use radio and telegrams.

The challenge for the marketer is to either get a top level view of them all and coordinate a team to use them, or to delve deep into a niche area and be an expert on one thing.

Cool blog, and thanks for not stealing my name ;)
Michael “marketingenious” Daehn

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