Comments on: Why Traditional Advertising is Kinda F**ked (and what we should do about it!)

By: The Holy Grail of Marketing « The Secret Diary of a Bonafide Marketing Genius

Tue, 09 Dec 2008 17:34:17 +0000

[...] the past, I’ve been more than a little outspoken about the potential impact of social media as a marketing and brand-building tool. And I’ve [...]

By: More Important Than Blogging: Listening « California Life: Better Than Happy Hour

Sat, 29 Nov 2008 04:15:54 +0000

[...] Traditional Advertising and Media are enduring either a long slow death or an increasingly short, quick one. They have been for awhile. If you don’t already know this, you are stuck in the 20th century and haven’t been introduced to TiVo, PayPal, or facebook. Either way, traditional advertising is going the way of the dodo bird. Whatever takes its place will be…different. [...]

By: PrintPlace.com

PrintPlace.com — Wed, 22 Oct 2008 22:35:46 +0000

So people don’t trust advertisers. We all knew that one. And if they don’t, then why don’t advertisers do something about it to make themselves more trustworthy? How about actually telling the truth? Only making brand promises that you know you can follow through on? But even with all the lies consumers do rely on ads influence their decisions. Maybe not as much as they used to before Web 2.0, but they still do. I wouldn’t know what my choices were in hybrid cars if I didn’t see the TV ads for them. That doesn’t mean that I will go out and buy whichever hybrid TV ad is the best, but I do use them to get info about a product before going to the Web to do more research. I don’t think traditional advertising is in a death spiral, I think it just has to share the spotlight now.

By: Print Advertising Eye Candy

Print Advertising Eye Candy — Tue, 21 Oct 2008 23:27:34 +0000

Traditional Advertising Trumps Internet Advertising…

I came across a blog today at Implied by Design that touts Internet advertising over traditional advertising. I must say, though, that I was not impressed by the majority of the arguments. Let me give you a little flava: First……

By: Jeremy

Jeremy — Thu, 02 Oct 2008 17:45:11 +0000

Followed your tweet over pointing to Martin’s comments. He’s right on and I’ll build on that. Think about where social networks are going. You can only communicate to people from whom you have express permission. If I don’t want to hear from you, I block you out/de-friend you/un-follow, whatever. Email will exist, but more and more it will be trusted networks that refer messages in.

Take a look at how Dan Pink and I (disclosure: my client) are turning book marketing on its head using this exact concept. The consumers are doing the marketing for us…for free.

http://www.jer979.com/igniting-the-revolution/don-rsquo-t-tell-me-customers-won-rsquo-t-do-marketing-for-you-hellip/

By: Michael Craig

Michael Craig — Thu, 02 Oct 2008 17:37:58 +0000

I think Advertising 1.0 is part of the same death spiral as Business 1.0. All those assholes in business that are out for themselves are getting their Karmic returns in this economic shakedown. And the Business 1.0 people that are trying to understand the Business 2.0 model will have a tough time. Their extant perspective is too limited to be able to make sense of the involved concepts.

By: j.oakhurst

j.oakhurst — Thu, 02 Oct 2008 17:01:32 +0000

And keep in mind, Marta. It’s not your passion or your theories I disagree with, it’s the incessant Web 2.0 hype-machine running astray that curdles the blood.

By: tomob

tomob — Thu, 02 Oct 2008 16:57:29 +0000

Another good one - perhaps a tad incendiary. For a case study in what you are talking about above, take a look at how BSSP executed “marketing” for MINI.

Explicit decision to deeply understand, engage and actually communicate with the existing MINI community INSTEAD of trying to target non-MINI owners.

http://tinyurl.com/6xppw6

Results? MINI owners came to love MINI even more and recommended them to their friends. This resulted in MORE cars being sold.

Great example of post mass media marketing execution.

Tom O’Brien

By: j.oakhurst

j.oakhurst — Thu, 02 Oct 2008 16:55:49 +0000

I don’t know here. I work in “social media”, and am THE INTERNET ambassador at our agency. And I knew what new-media was before the term was hijacked.

And I think you’re seriously drinking some poisoned cool aid.

It’s also very self serving, considering your occupation, to be claiming such myths.

Social media is a crock. Twitter is not killing newspapers. MySpace did not kill TV.

You’re dangerously close to being a target on my New Media Experts to Avoid list. http://www.saladr.com/8-internet-marketing-experts-to-avoid/

Don’t make me do it. Please. Tone down the hype. I’ve got teeth.

By: Cali

Cali — Thu, 02 Oct 2008 14:25:29 +0000

Really great post While I agree there is a definite shift in advertising and branding, I don’t see online as the death of all traditional.

Google (yes evil Google) has a ton of studies on the impact of online to traditional media. What it finds is that most people are driven online to find a product (or learn about a brand). Traditional drives new media.
The key is not abandoning traditional to solely focus on WOM, interactive or social networks, its figuring out how to make them work in conjunction with each other.