Comments on: The Secret to Overnight Viral Marketing Success

By: powerfulmothers

powerfulmothers — Wed, 10 Sep 2008 00:17:56 +0000

I have had success in viral marketing.’ Success’ is relative, sure. However, my guerrilla style marketing has worked enough that my business is sustained by it.

You have to understand the internet and how it works, you have to study it, you have to understand what certain types of people are doing and why. You have to understand the social sites, and blogs.

I do not rely on pixie dust. And frankly I do not joke about it. Every moment I am in front of the computer, I am not enjoying outside with my five kids.

So, it is funny I guess…but it is as real as the products that I sell.

By: Sparky

Sparky — Fri, 29 Aug 2008 20:41:23 +0000

Loved reading this… I would also add that some of the best viral marketing i’ve seen has a high degree of user interactivity (but that’s part of the Fun)

By: Coaxing Virality « MikeTrap

Coaxing Virality « MikeTrap — Wed, 13 Aug 2008 21:46:06 +0000

[...] Post here from the perennially provocative Marta Kagan, distilled with significant loss of charming [...]

By: Been There Done That

Been There Done That — Wed, 13 Aug 2008 18:44:23 +0000

Given my teensy background in science, when I hear viral, I think…about viruses. Let’s see. First you need a virus. Then you need a vulnerable “host.” Then you need to find a way to get the virus into/onto the “host.” Then you need to wait for the virus to multiply in the “host.” Then you have to hope that the “host’s” immune system (read: bullshit detector) is weak. Then the “host” gets sick, starts sneezing, and, with any luck, spreads the virus to other “hosts.” Yep, that’s a lot of steps, and it doesn’t happen overnight…

By: Michael @ CRT-tanaka

Michael @ CRT-tanaka — Wed, 13 Aug 2008 17:51:58 +0000

Seems that technology was supposed to make everything easier AND faster AND smarter, Same old story, though: Garbage in. Garbage out.

By: mzkagan

mzkagan — Wed, 13 Aug 2008 13:43:19 +0000

Clearly I’m not the only marketing genius to feel this pain. We should start a support group, perhaps?
Thanks for comments - and for those of you who wrote me directly to ask where you can buy some pixie dust, I’ll tell you: it’s right there on the same shelf as the Cloak of Invisibility and the Magic Love Potion.

@Matt Hames — I’ve actually had that request (and others like it, too). Apparently some of my clients think I’m a magician, not a marketing genius.

@Karl — I’m filing that comeback in my Swipe File. Good one

By: Karl

Karl — Wed, 13 Aug 2008 13:30:16 +0000

Pixie dust is in fact the only thing you need.

I got asked to do something similar internally, “Hey, I’ll do that once I climb Everest at lunchtime.”

By: Matt Hames

Matt Hames — Wed, 13 Aug 2008 13:11:15 +0000

It’s much like a client calling an ad agency and saying, “We need a Cannes Lion Award winning campaign.”

Silly.

By: CMajor

CMajor — Wed, 13 Aug 2008 13:08:30 +0000

This is great! I think pure luck should be added to the list too.

And if all else fails, bring out the pixie dust

By: Josh

Josh — Tue, 12 Aug 2008 20:02:36 +0000

Amen! Seems like a lot of client/companies (bill payers) confuse viral for social media. Nimrods.